AdForce Clicks Into the Interactive TV Market With Set-Top.com; AdForce Signs a Strategic Agreement With Set-Top.com.Business Editors CUPERTINO, Calif.--(BUSINESS WIRE)--May 3, 2000 AdForce, Inc., a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc., and a leading online provider of centralized, outsourced ad management and delivery services, today announced that it has been appointed as Set-Top.com's preferred ad serving and management service. Under the terms of a recent strategic agreement between AdForce and Set-Top.com, AdForce will manage, target, and deliver banner ads to web-enabled set-top boxes, allowing television programmers and advertisers to use the Internet in order to advertise current and upcoming program schedules. "With this alliance, AdForce will be able to explore a whole new form of advertising," said Chuck Berger, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdForce. ""Click-For-TV", will give AdForce the opportunity to extend its reach to television programmers and advertisers and make it possible for them to target the increasing number of viewers that are using the Internet via the TV as a prime source of entertainment." "AdForce's progressive technology and forward thinking management have been very instrumental in the development of the "Click-For-TV" service," said Jamison Ching For the Chinese surname Ching 程, see . For the Chinese dynasty, see . The ching (Thai: ฉิ่ง; sometimes romanized as chhing) are small bowl-shaped finger cymbals of thick and heavy bronze, with a broad rim commonly used in Cambodia and , President and CEO of Set-Top.com. " AdForce's ad serving capabilities coupled with Set-Top.com's portal technology opens up a new market for TV and web advertising. Our programming partners, such as The Weather Channel, and advertisers will be able to utilize this service to reclaim TV viewers that have previously been lost to the Internet." Set-Top.com has developed and is currently marketing other set-top box services such as the Set-Top.com Internet TV (1) Watching TV programs on or from the Internet. There are countless video clips available on Web sites for streaming as well as subscription services that offer TV programs and movies for downloading. Portal, Made-For-TV Search Engine, and the patent pending TV HyperCode Navigation System A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking. . About Set-Top.com (www.set-top.com) Headquartered in San Diego, Set-Top.com is a leading innovator in the Internet Television industry. The company develops and markets set-top box products and services to a broad range of consumer and commercial markets. Founded in 1999 by executives from General Instrument, Sony, and Motorola, Set-Top.com's flagship technologies include the SET-TOP.COM Internet TV Portal, the patent-pending TV HyperCode navigation system, and Click-For-TV banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. . Set-Top.com currently supports the WebTV and Sega Dreamcast(TM) platforms and is planning to provide future support for Liberate Technologies, Worldgate, ICTV ICTV International Committee on Taxonomy of Viruses ICTV Independent Community Television Alliance , and other Internet-capable TV set-top platforms. About AdForce (www.adforce.com) AdForce, a majority-owned operating company of CMGI, Inc., is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY and Hong Kong. |
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