AdFlight Signs 'Visitingcities' to Online Ad Network; New Travel Portal Will be Powered by AdFlight.Business Editors/High-Tech & Travel Writers BELMONT, Calif.--(BUSINESS WIRE)--Aug. 15, 2000 AdFlight Inc., creators of The Online Advertising Marketplace, today announced that Visitingcities.com has signed an agreement to join the AdFlight advertising network. As part of this agreement, AdFlight will be responsible for both selling and serving the travel portal's online advertisements, providing Visitingcities advertisers with a self-service marketplace that delivers highly targeted categories, and real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. ad testing and results measurement for Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. campaigns. Visitingcities.com, a new business and leisure travel portal, will use AdFlight's technology and distribution channel to serve, manage and sell their online advertising inventory across a network of regional websites. Visitingcities creates marketing partnerships in the hospitality and travel industries, allowing travelers to research, plan and book vacations and business trips in highly sought-after destinations. "It is our strategy to partner with sites that provide compelling and targeted content for advertising audiences," said AdFlight's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Albert Lopez. "Our alliance with a specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. travel portal like Visitingcities greatly enhances our network of highly-focused and rich content sites and is further validation See validate. validation - The stage in the software life-cycle at the end of the development process where software is evaluated to ensure that it complies with the requirements. of our self-service online advertising technology." "We needed an online marketing solution to help us optimize optimize - optimisation our highly-targeted advertising inventory," said Allan Duffy, president of Visitingcities, commenting on the decision to partner with AdFlight. "We connect a growing number of web pages, and required an application to enable us to target and report quickly and easily. This agreement gives us a fast and convenient way to help our network members build revenue and monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. their online ad space." About AdFlight, Inc. AdFlight Inc. has created a new model for the deployment of web-based advertising called the Internet Advertising Marketplace. With services for both advertisers and publishers, the Marketplace is an e-commerce system which allows any size business to run an effective ad campaign, complete with targeted categories, real-time ad testing and results measurement. For further information, please visit www.AdFlight.com. |
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