AdFlight Names Three Top Industry Players to Management Team; New Executives Bring Proven Track Record in Information Technology Sales, Marketing and Engineering.Business Editors, High-Tech Writers BELMONT, Calif.--(BUSINESS WIRE)--June 6, 2000 AdFlight, Inc., a leading force in Online Advertising and creators of the Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. Marketplace, today announced the appointment of three new Vice Presidents: Stephen Fioretti, Chris Hickey, and Dr. Jason Chen. These three new executives will help AdFlight seize the exploding opportunity in online advertising. Stephen Fioretti joins AdFlight as Vice President of Marketing. He assumes responsibility for the company's marketing strategy and programs, including branding, product strategy, lead generation and business development. Fioretti joins AdFlight from Hyperion Solutions Hyperion Solutions Corporation is a business performance management software company, located in Santa Clara, California, USA. Many of its products are targeted at the Business Intelligence and Business performance management market. (formerly Arbor Software See Hyperion. ) where he was responsible for global marketing, corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. and channel strategy. Prior to Hyperion, he held several senior-level marketing positions at Sybase and Hewlett-Packard. "AdFlight has a competitive advantage in its powerful feedback and reporting mechanism which enables customers to optimize their transactions in real time," said Fioretti. "My team will aggressively communicate AdFlight's message to the industry." Chris Hickey joins AdFlight as Vice President of Sales, where he will be responsible for building and driving the company's sales organization. Prior to joining AdFlight, Hickey held a number of sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a positions at GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) . While at GTE, he took the lowest performing sales division and transformed it to the highest performing division in just under three months. He successfully guided a division of GTE's Internet advertising arm, GTE Superpages, from start-up mode to the number one performing sales division in the nation. Dr. Jason Chen joins AdFlight as VP of Engineering, where he will oversee development of all products and services. Prior to joining AdFlight, Dr. Chen was VP of Engineering at Acta Technology, an eBusiness infrastructure software company. He was Acta's third employee and helped grow the company to more then 150 people in three and a half years. Before Acta, Dr. Chen worked with Sybase Inc. as a system architect for SQL Server An earlier relational DBMS from Sybase and from Microsoft. Sybase introduced SQL Server in 1988 for various Unix versions. In that same year, with help from IBM, Sybase created an OS/2 version that Microsoft licensed and branded as Microsoft SQL Server. , and was responsible for building parallel processing features into the SQL Server. Dr. Chen has been awarded two patents and has several other patents filed in the domain of multi-tier software integration. "These additions to our executive team bring a wealth of sales, marketing and development expertise to AdFlight," remarked Albert Lopez, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdFlight. "Their experience will help AdFlight take off in the exploding market for online marketing and will help our customers gain significant ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for their online marketing initiatives." About AdFlight AdFlight Inc. has created a new model for the deployment of online advertising called the Internet Advertising Marketplace. The Marketplace is a business-to-business e-commerce environment, used for direct marketing campaigns on the Internet. For further information, please visit www.AdFlight.com. |
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