AdFlight Enlists Online Advertising Ace for Strategic Mission; Former DoubleClick Executive Susan Atherton Joins Board of Directors.Business Editors/High-Tech Writers BELMONT, Calif.--(BUSINESS WIRE)--June 2, 2000 AdFlight, Inc., a leading force in Online Advertising and creators of the Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. Marketplace, today announced that Susan Atherton has joined the company's Board of Directors. She will actively contribute to AdFlight's strategic direction and help propel pro·pel tr.v. pro·pelled, pro·pel·ling, pro·pels To cause to move forward or onward. See Synonyms at push. [Middle English propellen, from Latin the company into international markets. Susan has strong expertise and a compelling track record in the online advertising field. She was the former vice president and general manager of Global Technology Business for DoubleClick. While at DoubleClick (formerly NetGravity), Susan managed the company's AdServer software and DART service offerings for publishers and merchants across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Europe, Middle East, Africa and Asia Pacific. AdFlight has invented a new model for the deployment of Web advertising which streamlines and democratizes the process of buying and selling ads. "With the tremendous growth of the online advertising industry, the benefits of AdFlight's advertising Marketplace clearly stand out," commented Ms. Atherton. "AdFlight has invented a new model for the deployment of Web advertising which streamlines and democratizes the process of buying and selling ads." "AdFlight is gaining significant market traction Traction Definition Traction is the use of a pulling force to treat muscle and skeleton disorders. Purpose Traction is usually applied to the arms and legs, the neck, the backbone, or the pelvis. and we are excited to attract such accomplished industry experts as Susan," commented Albert Lopez, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president of AdFlight. "She will help us drive the company to the next level in the exploding opportunity for online marketing." Atherton Strengthens Powerful Board of Directors AdFlight's Board Members and Advisors include senior vice presidents and high-ranking company officers from Fortune 500 and venture capital companies. Susan Atherton will join the existing Board of Directors which includes:
-- Tom Lavey - Senior VP of i2 Technologies
-- David Schwab - General Partner, Sierra Ventures
-- Ajit Shah - General Partner, Worldview Technology Partners
About AdFlight AdFlight Inc., the Internet Advertising Marketplace, is a pre-IPO pre-IPO An offering of a company's shares prior to the firm's initial public offering. Investing in a pre-IPO tends to be very risky, in part because the planned IPO may never take place. venture capital-backed company that has created a new model for the deployment of online advertising. The Marketplace is a business-to-business e-commerce environment, used for direct marketing campaigns on the Internet. For further information, please visit www.AdFlight.com. |
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