AdFlight Donates Over 44 Million Impressions to Launch Special Olympics Internet Advertising Initiatives; AdFlight's Network Delivers Higher Than Expected Response Rates.Business Editors BELMONT, Calif.--(BUSINESS WIRE)--Dec. 19, 2000 AdFlight, Inc., creators of an intelligent self-service online marketing engine, today announced that they have contributed over 44 million online advertising impressions to a pro-bono/public service announcement online banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. campaign on behalf of Special Olympics Special Olympics International sports program for people with intellectual disability. It provides year-round training and athletic competition in a variety of Olympic-type summer and winter sports for participants. . The campaign, which began in September, was designed to recruit volunteers and donors for the Special Olympics and is running on the AdFlight network, as well as other sites. This effort was launched within the initiative to expand the Special Olympics' volunteer recruitment program and brand to the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . Special Olympics has already enjoyed a 10 percent increase in the number of registered volunteers. Thus far, the online campaign has generated an approximate 55,000 qualified volunteer leads, far exceeding the expectations of this campaign. AdFlight has delivered 50 percent of all impressions generated for the entire campaign. "AdFlight has been a key component of extending program visibility to Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f ," said Judith Powell, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. of Special Olympics. "Through the generous support of AdFlight, Special Olympics has recruited coaches, athletes, volunteers and donors to help Special Olympics bring the games to children throughout the world." This online advertising campaign was kicked-off starting September 15. Special Olympics ads circulating cir·cu·late v. cir·cu·lat·ed, cir·cu·lat·ing, cir·cu·lates v.intr. 1. To move in or flow through a circle or circuit: blood circulating through the body. 2. on AdFight's advertising network enjoyed a click-through-rate of approximately 47 percent over the industry average for banner click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed , yielding an average of .44 percent response rate versus the standard .3 percent. "We are delighted that the results of this campaign have generated so many generous volunteers and donors, who are acting on the spirit of the holiday season to contribute to such a worthy cause. AdFlight is happy to have helped the Special Olympics launch their Internet marketing See Internet advertising. initiatives and hope we can continue assisting them expand these goals in the future," said Steve Fioretti, VP of Marketing for AdFlight. Due to this program's success, the Special Olympics are planning to use online advertising in their efforts to reach their worldwide target audiences. Special Olympics is an international organization with more than one million athletes in over 160 countries around the globe. About AdFlight, Inc.: AdFlight is a leading provider of online advertising technology and media services that help businesses of all sizes easily and cost-effectively target, execute, measure and optimize optimize - optimisation their online marketing initiatives. AdFlight's intelligent self-service online marketing engine gives marketers, advertising agencies, and Web publishers the speed, convenience and control to buy and sell online advertising all in real-time. AdFlight's performance-based solution helps e-marketers deliver the right message to the right persons at the right place and time. For more information contact the company at www.adflight.com. |
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