AdExpedia, Inc. Strengthens Management Team.Business Editors CHICO, Calif.--(BUSINESS WIRE)--Sept. 30, 2002 AdExpedia, Inc. today announced the appointment of Deb Dreyfuss-Tuchman as Vice President of Business Development, further strengthening the company's management team and enhancing its role as the only provider of patent pending technology that puts print advertisements and circulars into online, searchable databases. Ms. Dreyfuss-Tuchman's industry knowledge and her strength in forging business partnerships will speed AdExpedia's momentum and growth to achieve the next level of innovation, said John Strisower, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdExpedia. Before joining AdExpedia, Ms. Dreyfuss-Tuchman held a similar organizational role at P2i. Her move was motivated by the opportunity to promote deeper Internet tools for print packages in combination with generating retail dollars for partner sites. "AdExpedia's business model is not a commodity service platform," she said. "They recognize the need to leverage the value of the audience for retailers and newspapers alike through an integrated consumer marketplace. These partnerships place them way ahead of the curve." Ms. Dreyfuss-Tuchman's extensive background spans 23 years of print and Internet syndicate network sales and management experience at Thomson Target Media/Thomson Interactive Media, Tribune Media Services Tribune Media Services ("TMS") is a syndication company owned by the Tribune Company. The company is divided into two divisions, "News and Features" and "Entertainment Products". and the Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper . AdExpedia's convergence efforts and plans to generate emerging technology partnerships are enhanced by her prior tenure at the cutting-edge streaming media company Videoaxs. In her new business development capacity at AdExpedia, Ms. Dreyfuss-Tuchman's role is to follow CEO and founder John Strisower's simple service mantra, "listen to our clients and constantly exceed their expectations." "Deb complements our executive team by bringing a level of newspaper industry and online media knowledge to an organization already solidly poised to leap ahead of the pack," Mr. Strisower said. AdExpedia technology is rapidly becoming the standard for integration of print products in the newspaper and retail community. Knight Ridder Digital, a leader in local information on the Web, has adopted the firm's print-to-Internet advertising solutions across their network of 32 newspaper sites. Other major daily newspaper sites include those of the San Francisco Chronicle The San Francisco Chronicle was founded in 1865 as The Daily Dramatic Chronicle by teenage brothers Charles de Young and Michael H. de Young.[2] The paper grew along with San Francisco to become the largest circulation newspaper on the West Coast of the , the San Antonio Express-News The San Antonio Express-News is the daily newspaper of San Antonio, Texas. It is ranked as the third-largest daily newspaper in the state of Texas in terms of circulation, and is one of the leading news sources of South Texas, with offices in Austin, Brownsville, Laredo, and , the Dallas Morning News, the Houston Chronicle and the St. Louis Post-Dispatch The St. Louis Post-Dispatch is the only major city-wide newspaper in St. Louis, Missouri. Although written to serve Greater St. Louis, the Post-Dispatch is one of the largest newspapers in the region, and is available and read as far west as Springfield, Missouri. . Retailers utilizing the technology include Lowe's Home Improvement, Petco, Michael's Arts and Crafts arts and crafts, term for that general field of applied design in which hand fabrication is dominant. The term was coined in England in the late 19th cent. as a label for the then-current movement directed toward the revivifying of the decorative arts. , Jo-Ann Stores and Meijer Stores. About AdExpedia, Inc. AdExpedia, Inc. (www.AdExpedia.com) is a leading provider of Internet marketing management and Internet-based ROP (1) (Raster Operation) An instruction that manipulates the bits of a bitmapped image in some manner. (2) (RISC Operation) An instruction in a RISC processor. and preprint pre·print n. Something printed and often distributed in partial or preliminary form in advance of official publication: a preprint of a scientific article. tr.v. advertising services for brand-name Global 2000 retail and print-to-Internet sites, newspapers and their clients. AdExpedia, Inc. is a privately held California corporation. For further information about AdExpedia, Inc. visit our website, email info@adexpedia.com or contact John Strisower, Chief Executive Officer at 530/893-6195. |
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