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AdBrite Selects Rackable Systems(R) Servers for High Performance, Energy Efficiency and Scalability.


Leading Advertising Marketplace Fully Utilizes Data Center Capacity While Reducing Energy Costs With Eco-Logical, High Efficiency Servers

FREMONT, Calif. -- Rackable Systems([R]), Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:RACK), a leading provider of servers and storage for large-scale data centers, today announced that AdBrite, Inc. selected Rackable Systems' Eco-Logical[TM] servers for their market-leading ratio of price/performance per watt and energy efficiency. With Rackable Systems' build-to-order model, award-winning designs and remote management capabilities, AdBrite was able to quickly and cost-effectively deploy additional processing power in multiple global locations to support their rapidly-growing business--while saving on energy costs.

AdBrite is the third-largest ad provider in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  (according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Comscore September 2007, measured by page-views), serving ads on over one billion Web pages a day. The company's rapid growth and increased demand on back-end infrastructure drove AdBrite to choose Rackable Systems' AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  Opteron-based high density servers to deploy in multiple locations around the world.

"As a rapidly-growing advertising marketplace, AdBrite must stay a step ahead of the computing demands that our growing business puts on our data centers," said Mike Reaves, AdBrite's vice president of engineering. "We evaluated various solutions, and Rackable Systems was able to rapidly build and deploy the best configuration to meet our specific needs."

By deploying Rackable Systems' patented back-to-back half-depth servers, AdBrite is able to increase the number of servers per rack, greatly improving the density per square foot within their existing data center footprint. AdBrite selected a combination of Rackable Systems' high-efficiency systems based on AC power as well as the company's patented direct and rectified rectified

refined; made straight.
 DC power technology--which can help reduce heat output while increasing system reliability--to achieve higher levels of energy efficiency within their existing infrastructure. These unique server configurations, featuring higher reliability and uptime, have enabled AdBrite to provide a superior level of service for its expanding customer base.

"Power is our largest variable expense in data center operations, and Rackable Systems' low-voltage systems allowed AdBrite to scale our operation energy-efficiently and cost-effectively," added Reaves.

"Rackable Systems applauds AdBrite for their tremendous growth and innovation as one of the top providers of online advertising today," said Mark J. Barrenechea, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Rackable Systems. "We are delighted to be a strategic partner of AdBrite, and we are committed to providing cost-effective, highly efficient, build-to-order solutions to Internet leaders around the world."

About Rackable Systems, Inc.

Rackable Systems, Inc. (NASDAQ:RACK) is a leading provider of servers and storage products for large-scale data center deployments. The company's Eco-Logical[TM] products are designed to provide benefits in the areas of density, thermal efficiency In thermodynamics, the thermal efficiency () is a dimensionless performance measure of a thermal device such as an internal combustion engine, a boiler, or a furnace, for example. , serviceability (system) serviceability - The ease with which corrective maintenance or preventative maintenance can be performed on a system (e.g. by a hardware service technician). Higher serviceability improves availability and reduces service cost.

Serviceability is one component of RAS.
, power distribution and remote management. Founded in 1999 and based in Fremont, California For the unincorporated community in Yolo County, California, see .
Fremont (IPA: /ˈfriːmɒnt/) is a city in California that was incorporated on January 23, 1956, from the merger of five smaller communities:
, Rackable Systems is a founding member of The Green Grid and serves Internet, semiconductor design, enterprise software, federal government, entertainment, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, oil and gas exploration and biotechnology customers worldwide.

To learn more about Rackable Systems, visit www.rackable.com.

Rackable Systems and Eco-Logical are trademarks or registered trademarks of Rackable Systems, Inc. All other trademarks are property of their respective holders.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Dec 17, 2007
Words:504
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