Ad-funded MMS Revenues to Hit $87 million by 2014 Says Juniper Research in New Mobile Messaging Report.BASINGSTOKE, England -- Headline of release should read: Ad-funded MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. Revenues to Hit $87 million by 2014 Says Juniper Research in New Mobile Messaging Report (not Ad-funded MMS Revenues to Hit $8.7bn by 2014 Says Juniper Research in New Mobile Messaging Report). The corrected release reads: AD-FUNDED MMS REVENUES TO HIT $87 MILLION BY 2014 SAYS JUNIPER RESEARCH IN NEW MOBILE MESSAGING REPORT Ad-funded MMS revenues are set to take-off over the next five years with annual growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. reaching 94%, with SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. and mobile email continuing to dominate the person-to-person (p2p) mobile messaging market. New mobile messaging research from Juniper Research, 'Mobile Messaging & IP Evolution', found that the Far East & China would lead the global ad-funded MMS market by a considerable margin, followed by North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). . The number of brands using MMS as an advertising medium is growing rapidly, with push MMS and SMS being employed to great effect in both mature and emerging markets. Crucially, this has enabled network operators to support ad-funded voice and SMS tariffs, and combat falling ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. , while providing brands with new advertising channels. Other report findings from the Juniper Research report include: * The number of mobile email users will climb by 21% to reach 1.1 billion in 2014. * SMS' share of total global P2P mobile (Peer-to-Peer mobile) Using cellphones in a mesh network architecture. Designed for rural areas where cell towers are sparsely located, all neighboring cellphones act like relays for each other until the signal reaches a cellphone within range of a tower. See wireless mesh network. messaging revenues will decline by 18% over the forecast period. Steve Reynolds, Chairman of the MDA (1) (Monochrome Display Adapter) The first IBM PC monochrome video display standard for text. Due to its lack of graphics, MDA cards were often replaced with Hercules cards, which provided both text and graphics. See PC display modes and Hercules Graphics. said: "Despite the global economic meltdown, mobile messaging continues to grow significantly. This report provides valuable intelligence to empower mobile-messaging-centric businesses in developing future demand-based commercial strategies." RIM's BlackBerry harvests Gold AwardO The influence of social networking and Web 2.0 applications has been significant on both operator and vendor strategies. RIM in particular, has broken new ground in the consumer market with the addition of custom-built social networking applications for Facebook and MySpace, plus AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. instant messaging and other applications - factors that combined to bring Juniper's Future Mobile Gold Award for Mobile Messaging to RIM. "The inclusion of popular messaging and social networking applications has broadened its appeal and ensured the BlackBerry has maintained its position as a compelling mobile messaging device." said report author and Future Mobile Awards panel judge, Ian Chard. Other mobile messaging vendors such as Acision, Airwide Solutions and Miyowa were noted for driving significant innovation, but the Silver Award for Mobile Messaging was given to SpinVox, for its innovative 'Voice-to-Text' messaging service. Mobile Messaging whitepaper and further details of the study 'Mobile Messaging & IP Evolution: Players, Strategies & Forecasts 2009-2014' can be freely downloaded from www.juniperresearch.com |
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