Ad women; how they impact what we need, want, and buy.

9781591026723

Ad women; how they impact what we need, want, and buy.

Sivulka, Juliann.

Prometheus Books

2009

415 pages

$26.98

Hardcover

HF5805

Author and educator Sivulka (advertising and American studies, Waseda U., Tokyo) recounts the story of how women rose to the top of the advertising profession. She notes that at the beginning of the 20th century, at a time when women were first recognized as primary consumers, women were hired to promote products aimed at the women's market. Topics include discussions of the effects of advertising on the women's movement, minorities, and consumer activism. A chapter also is devoted to the contributions of Hispanic, American, and Asian American women to 20thcentury advertising. The book will interest those people involved in women's studies, general readers, and marketing students.

([c]2009 Book News, Inc., Portland, OR)