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Ad slowdown. (Media).


Part-run and pre-print ad volumes at the Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
 have dipped after increases earlier this year. Those categories were up only 5 percent and 3 percent respectively through Sept. 1. In the first six months of the year, part-run was up 11 percent and pre-print pieces were up 10 percent.

Full-run advertising volume remained down 7 percent year-to-date Year-to-date (YTD)

The period beginning at the start of the calendar year up to the current date.
 through Sept. 1, compared to the like year-earlier period. That's on par with what the newspaper saw in the first half of the year.

"The summer months are usually slower than other months of the year," said Times spokeswoman Martha Martha, in the New Testament, friend of Jesus, sister of Mary and Lazarus of Bethany. In Christian literature, Martha has been a symbol of the active, as opposed to the contemplative, life. Feast: July 29.

Martha

personification of the busy housekeeper.
 Goldstein GoldĀ·stein , Joseph Leonard Born 1940.

American biochemist. He shared a 1985 Nobel Prize for discoveries related to cholesterol metabolism.
 in an e-mail.

Staff reporter Claudia Peschiutta can be reached at (323) 549-5225 ext. 229, or at cpeschiutta@labusinessjournal.com
COPYRIGHT 2002 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Peschiutta, Claudia
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 30, 2002
Words:120
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