Ad sets out to shock.
FRENCH Connection will court more controversy this week with a series of adverts featuring raunchy raun·chy
adj. raun·chi·er, raun·chi·est Slang
a. Obscene, lewd, or vulgar: "[He] lesbian scenes and kung-fu fighting.
The fashion label's latest television and cinema ads show two women kissing and ripping each other's clothes off in between exchanging kicks and punches.
The pounds 2m campaign - under the slogan "Fashion versus Style" - has been launched following stagnant sales announced last year.
It previously enjoyed great success with the suggestive logo FCUK FCUK French Connection United Kingdom (clothing brand) - an abbreviation of French Connection United Kingdom - but announced last year that it was being scaled back in favour of something "more subtle".
The new short film, directed by singer David Bowie's son Duncan Jones, shows blonde and brunette models battling it out in a dingy dingy
used as a description of fleece wool; the wool is lacking in brightness. basement.
The film will reportedly be shown on terrestrial TV during the Brit Awards - after the 9pm watershed. It will also appear in cinemas.
Other billboard ads show women dressed in French Connection clothes and coming to blows.