Ad sales star Louise Coolick-Homburger joins iVillage as senior vice president of advertising.NEW YORK--(BUSINESS WIRE)--April 3, 1996--With an formidable track record in advertising sales behind her, Louise Coolick-Homburger has joined iVillage, the online production studio, as senior vice president of advertising, the company announced today. In the newly created position, Coolick-Homburger will work with the sales team to develop advertising and marketing campaigns for iVillage's "channels" on America Online See AOL. and the World Wide Web. The first channel, ParentSoup is a community where all kinds of parents meet to talk to each other and experts about things they care about most. America Online members can keyword parentsoup. ParentSoup is also available on the World Wide Web at http://www.parentsoup.com. "Louise has a long standing history in breaking new ground in ad sales for print publications," said Candice Carpenter, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of iVillage. "I'm sure she'll make just as great an impact in securing sponsors for all of our channels." Before joining iVillage, Coolick-Homburger was director of client development for Wenner Media's, US magazine where she implemented programs to help break new business for the magazine. Prior to that, Coolick-Homburger was advertising director at Family Life magazine, where she lead the start-up's ad sales and marketing and promotional departments resulting in a 53% increase in advertising pages in less than one year. Coolick-Homburger is also the former ad manager of Conde Nast's Glamour Magazine Glamour magazine can mean:
"Advertisers are just beginning to appreciate the benefits of online sponsorship," said Coolick- Homburger. "And, iVillage's unique model of customizing editorial content epitomizes the type of service sponsors can expect to find from content providers in the future." ParentSoup is the first of five exciting channels from iVillage, an independent production studio founded by former Q2 and TimeWarner executive Candice Carpenter, Family Life magazine creator Nancy Evans Ev·ans , Herbert McLean 1882-1971. American anatomist who isolated four pituitary hormones and discovered vitamin E (1922). , and new media entrepreneur entrepreneur (än'trəprənûr`) [Fr.,=one who undertakes], person who assumes the organization, management, and risks of a business enterprise. Robert Levitan. Backed by America Online, iVillage is devoted to creating targeted communities of interest that address real people's real concerns. CONTACT: Michael Kaminer Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Michael Kaminer, Shelley Bates Bates , Katherine Lee 1859-1929. American educator and writer best known for her poem "America the Beautiful," written in 1893 and revised in 1904 and 1911. 212/627-8098 or mkpr@aol.com |
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