Ad picture brightening for local television stations. (Media).AFTER suffering through an especially tough 2001, L.A. television stations stand to fare better than those in other U.S. markets this year, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. media consultant BIA BIA abbr. Bureau of Indian Affairs Financial Network Inc. BIA projects that L.A. station revenues would end up 6 percent ahead of last year, while going up only 5.1 percent nationwide. A big reason for the difference is heavy ad spending that's anticipated from this year's governor's race Noun 1. governor's race - a race for election to the governorship campaign for governor campaign, political campaign, run - a race between candidates for elective office; "I managed his campaign for governor"; "he is raising money for a Senate run" , according to BIA Vice President Mark Fratrik. Last year proved especially painful for L.A., according to the BIA report. While stations nationwide averaged a 12.9 percent drop in revenues, local stations fell by 15.2 percent. Besides the general economic downturn, L.A. also was hit by the energy crisis, which required companies to spend more on power and thus curtail ad spending. Three L.A. outlets managed to keep their spots on BIA's annual list of the Top 10 billing television stations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . KABC-TV (Channel 7) ranked third in the nation last year with an estimated $244.4 million in revenues. KNBC-TV (Channel 4) followed with $240.8 million and KTTV-TV (Channel 11) came in at No. 8 with $183.7 million. The top stations were WNBC-TV and WABC-TV in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , the nation's largest TV market. Though ad spending does appear to be improving not everyone is as positive as Fratrik. Media newsletter publisher Jack Myers This article is about the biologist. For the media commentator, see Jack Myers (media commentator). Jack Myers (July 10 1913 - December 28 2006) was an American molecular biologist and writer of popular science. said he expects ad revenues nationwide to grow by 2 percent, at best, but warned they might decline by up to 5 percent compared to last year. Staff reporter Claudia Peschiutta can be reached at (323) 549-5225 ext. 229, or at cpeschiutta@labusinessjournal.com. |
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