Ad pages for b2b magazines increased 1.2% in December 2003, according to figures released by American Business Media (New York).Ad pages for b2b magazines increased 1.2% in December December: see month. 2003, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. figures released by American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ). Ad dollars rose 3.6%, going from $581.8 million in December 2002 to $602.7 million in the month last year. For the year, ad dollars showed a small increase of 0.7% in 2003, going to $7.227 billion while total ad pages declined 3.2%, going from 588,313 pages in 2002 to 569,405 ad pages last year. Five of the 12 categories showed a decline in ad dollars for the year and seven of the 12 categories showed an ad page decline. Further information will appear in the March 31 issue. |
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