Ad pages, market share data for 10 months show CMP taking over leadership position.MANHASSET, N.Y.--(BUSINESS WIRE)--Dec. 12, 1994--CMP Publications, Inc., closed the 10-month period ending October October: see month. 31 with a 15.9% jump in ad pages in a market that was essentially flat, taking over the lead in ad page sales and market share from Ziff-Davis, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Toronto-based Inquiry Management Systems, an independent ad-tracking firm. In an overall market in which ad pages grew by just 1%, CMP's 15.9% growth represents an additional 3,858 pages over the 10 months, a period during which Ziff-Davis declined 12.5%, or 3933 pages, resulting in a 611-page lead for CMP CMP (cytidine monophosphate): see cytosine. (1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information . During the same 10-month period Cahners dived 23%, or 1917 pages, compared to the same period last year. IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) grew 9.2%, picking up 1,508 pages--less than half the number added to CMP's publications--and McGraw-Hill stretched less than 1% with an additional 47 pages. Ziff's new entry, Computer Life, is reflected in the 10-month ad-page counts. CMP's latest launch, NetGuide--a guide to cyberspace--will not affect page counts until next month. "It's been a very strong year for CMP," said Ken Cron, the company's president of publishing. "We've had four successful launches, each reflecting our commitment to delivering the full technology spectrum--the builders, the sellers, and the users--and the market has responded." Looking at market share points, CMP rose from 20.8% in October '93 to 23.9% in October '94 while Ziff-Davis dropped from 27.0% in October '93 to 23.4% in '94. The shift results in CMP claiming the largest share, leading Ziff by .5 share points in comparison to the same time last year, when CMP trailed by 3.6 share points. The gap was 3.6 share points in Ziff's favor last year; now CMP is ahead by .5 share points. CMP Publications, Inc. is a leading provider of high-tech publishing, marketing and information services See Information Systems. reaching the full spectrum of high-technology markets. It reaches the builders of technology with Electronic Engineering Times, Electronic Buyers' News, and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and Magazine; the sellers of technology with Computer Reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. News, Computer Retail Week, and VARBusiness; and the users of technology with CommunicationsWeek, CommunicationsWeek International, Informatiques magazine, InformationWeek, Open Systems Today, Network Computing Storing and/or running applications in servers in a network. See cloud computing and network computer. , Interactive Age, WINDOWS Magazine, HomePC and NetGuide. CONTACT: CMP, Manhasset
Barbara Kerbel, 516/562-5218
Elizabeth Stern, 516/562-5162
Catherine Jarrat Koatz, 516/562-7827
E-Mail: cmppr(at symbol)cmp.com
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