Ad council links Madison Ave. lease.The Advertising Council, Inc., has signed a major lease at 261 Madison Avenue Madison Avenue, celebrated street of Manhattan, borough of New York City. It runs from Madison Square (23d St.) to the Madison Bridge over the Harlem River (138th St.). In the 1940s and 50s, some of the major U.S. , between 38th and 39th Streets. The not-for-profit organization has committed to approximately 16,000 square feet on the entire eleventh floor of the building. The 10-year lease carries an aggregate value of $5 million. Recognized for national public service advertising campaigns such as Smokey Bear Smokey Bear is a fictional character of the longest running public service campaign in United States history. The character's mission is to raise public awareness to protect America's forests. , and Drinking and Driving can kill a friendship, the Advertising Council is currently launching a new focus to address children's issues. The initiative, "Commitment 2000: Raising a Better Tomorrow," has involved the hiring of several key professionals and support staff, and will obligate obligate /ob·li·gate/ (ob´li-gat) pertaining to or characterized by the ability to survive only in a particular environment or to assume only a particular role, as an obligate anaerobe. the Council to acquire more space. Mitchell L. Konsker, senior director and Bruce E. Mosler, executive director, Cushman & Wakefield, represented the Advertising Council in this transaction. "We are pleased to have been able to accommodate the Council's 25 percent increased growth requirement within the building at 261 Madison Avenue," said Konsker. "One of the Advertising Council's chief objectives was to ensue en·sue intr.v. en·sued, en·su·ing, en·sues 1. To follow as a consequence or result. See Synonyms at follow. 2. To take place subsequently. accessibility to its volunteers." In addition to resolving the Council's space issue, Konsker and Mosler were also able to furnish long-term economic benefits to the non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. . "While remaining in the neighborhood was important to us, we were extremely concerned with the financial implications this might have," said Arie Weissman, executive vice president for Finance and Administration at the Advertising Council. "We are not only delighted with our location, but we are also impressed with the results that Konsker and Mosler were able to negotiate on behalf of The Advertising Council Company." Scott Klau and Billy Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. of Newmark Real Estate Co. were the owner's leasing agents who represented the building throughout the negotiations, along with Jeff Flannigan and Fred Contini of Zar Realty Management Corp. The Council's long-term lease shows its strong commitment to New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Weissman, part of the commitment is due to the building's new management, Zar Realty Management Corp., which acquired ownership of 261 Madison in October, 1996, and have proven to be very responsive to the Advertising Council's needs. "We couldn't be more pleased with the Advertising Council's decision to remain not only in the neighborhood, but also in our building," said Flannigan. "We look forward to a continued fruitful partnership in the future." |
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