Ad auctioneer expands.Having found success selling unused ad time on terrestrial Dealing with the earth. See terrestrial link. radio, Dave Newmark and Bid4Spots has now taken its proven reverse-auction model to independent Internet radio Listening to audio broadcasts via the Internet. There are more than 4,000 broadcasts available on the Internet that can be streamed and played by a software media player in the computer or in a stand-alone Internet radio with the software built in. stations. The Encino-based firm had its first auction Jan. 26 for ad time on Internet radio. In Bid4Spots' reverse auction concept radio stations bid against each other to get business from advertisers. Advertisers provide the amount they are willing to pay in a silent auction process held online. An area of expertise for Bid4Spots is pulling together into one space different radio stations with unused time, something that had not been done before. Bid4Spots saw a similar opportunity in the area of Internet radio. Staff Reporter Mark Madler can be reached at (818) 316-3126 or by e-mail at mmadler@sfvbj.com. |
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