Ad agency wins awards.

Hyatt Advertising has been recognized at the American Advertising Federation awards with five awards, four for work directly related to credit unions.

Hyatt, based in Redlands, Calif., took home one award for a radio commercial written and produced for the $1.1 billion Arrowhead Central Credit Union, San Bernardino, Calif. The commercial was part of a "wildly successful" promotional tie-in with the San Diego Zoo and San Diego Zoo's Wild Animal Park.

Hyatt also created a direct-mail promotion for Los Angeles-based Pacific Resource Credit Union that featured a chocolate Visa card. And Hyatt's brand awareness billboard for FAA First Federal Credit Union, Los Angeles, also won. FAA First Federal specializes in the aviation industry, and the billboard shows a plane, tilted starboard, with the headline, "Bank Right."

An ongoing campaign for credit union CUSO Auto Expert won a silver award in the business to business category. The campaign is centered on unusual promotional items, such as a customized, single-color Rubik's cube with the line, "We make everything easy." This campaign won multiple gold awards in last year's AAF competition and was a finalist on the regional level, where national agencies and global brands compete. This year's silver award was for a box mailer containing an actual apple and orange. A single line of copy read, "Comparing us to anyone else is like ..."