Ad agency to merge with on-line information company.ST. LOUIS--(BUSINESS WIRE)--Feb. 9, 1996--Brian Creath & Partners Ltd., a St. Louis-based marketing and advertising agency, has announced that it will merge with HitCom Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on Electronic Bulletin Board:HITT HITT Heparin-induced thrombocytopenia/thrombosis, see there ), an Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the information service provider, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Brian Creath, president of the agency, and Anthony W. Hitt, chairman and chief executive officer of HitCom. ``Our two organizations have worked closely together during the last several months,'' according to Creath, ``and what we found was both a strategic and cultural parallel. We concluded that the combined power of our resources would create a significant force in the Internet business.'' St. Louis-based HitCom is in the business of providing city- specific information -- on a national basis -- to businesses and consumers through a variety of technologies and products, including computer Internet publishing. IntelliPages, HitCom's expansive, computer on-line version of the Yellow Pages which premiered on-line in St. Louis on Jan. 28, is being introduced in Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). on April 15, and then rolled out to select cities later in the year. Creath co-founded CreathJacobsen Advertising with John Jacobsen in 1989. In 1994, after five years as the strategic and creative director of CreathJacobsen, he formed Brian Creath & Partners. The agency will continue to provide marketing, media and creative development to a number of clients, with a stronger emphasis on new technologies and information products. Creath will continue to oversee the agency, as well as playing a strong strategic marketing role for HitCom. ``This is a giant step toward bridging the traditional ad agency functions of marketing strategy and creative, with the new world of information products and on-line services,'' said Hitt. ``We don't know Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. of any other company doing what we're setting out to do -- we really are charting a new course in communications.'' HitCom also offers traditional Web site design and maintenance services, as well as corporate Internet consulting. HitCom's Internet address There are two kinds of addresses that are widely used on the Internet. One is a person's e-mail address, and the other is the address of a Web site, which is known as a URL. Following is an explanation of Internet e-mail addresses only. For more on URLs, see URL and Internet domain name. is www.hitcom.com. CONTACT: Brian Creath & Partners Ltd., St. Louis Brian C. Creath, 314/231-1000 |
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