Ad agency launches new media technologies subsidiary and LouisvilleOnLine Internet directory.LOUISVILLE, Ky.--(BUSINESS WIRE)--Sept. 14, 1995--Bandy Carroll Car·roll , James 1854-1907. British-born American physician noted for his research on yellow fever. In 1900 he deliberately infected himself with the disease for experimental purposes. Hellige Advertising, one of Kentucky's fastest growing ad agencies, has launched a subsidiary that uses the Internet and other evolving technologies to extend the marketing and communications reach of companies. The new subsidiary, April Group, designs and establishes sites on the Internet's World Wide Web, and is involved in developing computer graphics, 3-D animation and other multimedia, including graphic design and broadcast production applications. April Group has established a World Wide Web site called LouisvilleOnLine that functions as a Louisville internet directory. It provides easy access to information about local businesses, entertainment, news, banking, real estate and more. April Group is working with Louisville internet services provider WinNET to be a co-sponsor of LouisvilleOnLine and link with the World Wide Web. "New media opportunities are growing, and it's important to have an in-house group who knows how to explore and implement these new technologies," said Tim Hellige, Bandy bandy /ban·dy/ (band´e) bowed or bent in an outward curve. Carroll Hellige's Partner. "BCH BCH Beach BCH Banco Central de Honduras BCH Boot Console Handler BCH Boulder Community Hospital (Boulder, CO, USA) BCH Broadcast Channel BCH Belfast City Hospital BCH Banco Central-Hispano is in a unique position to extend its creative and media talents to this increasingly important part of the marketing mix." The agency appointed David Zachman, who helped conceive conceive /con·ceive/ (kon-sev´) 1. to become pregnant. 2. take in, grasp, or form in the mind. con·ceive v. 1. To become pregnant. 2. the LouisvilleOnLine site, to head this new marketing effort. Zachman, director of Internet Services, will integrate new technologies into current BCH client marketing programs and will promote April Group's services to other businesses. For two years prior to joining April Group, Zachman and a partner operated an Internet-based advertising and marketing company that conceived and designed Web sites for businesses and other organizations. His background also includes video production and sales. "The Internet continues to experience explosive growth, and that presents opportunity to those businesses who are prepared," said Zachman. "Companies can utilize our team of writers and multimedia and imaging artists to benefit from the Internet, without themselves investing time and money in learning and adopting this new technology. We provide the expert knowledge." April Group builds Web sites based on company needs. Some offer a "kiosk kiosk Originally, in Islamic architecture, an open circular pavilion consisting of a roof supported by pillars. The word has been applied to a Turkish summer garden pavilion and a type of early Persian mosque. " of information; others, a way to purchase products; still others, electronic mail and direct marketing. Feedback on the number of customer "hits" and some demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. can be provided. April Group's LouisvilleOnLine site is the first local link to a variety of information about Louisville commerce and entertainment opportunities. It will function in effect as a Yellow Pages for Louisville companies on the World Wide Web. Among the companies featured on LouisvilleOnLine are the Bank of Louisville, the LEO alternative newspaper, Caritas Medical Center, the Polo Fields development, Internet Sports and Office Resources Inc. Other providers include those in travel, news and sports, entertainment, utilities, and civic and private organizations. The projected launch date is October 1st. LouisvilleOnLine's co-sponsor, WinNET Communications, provides Internet access See how to access the Internet. to the site. Larry Bolton, Zachman's former partner and current director of Marketing at WinNET, helped develop the LouisvilleOnLine concept. WinNET software is free by calling 502/589-6800, ext. 19; downloading downloading - download it through the Internet at the Web site or by sending the word "WinNET" in an e-mail message to request@Win.NET. Zachman said that Web pages and other technology can be effectively used in a number of applications in addition to sales and marketing, including financial and investor relations Investor relations The process by which the corporation communicates with its investors. , public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and a number of other communications applications. April Group designs 3-D computer generated graphics, builds interactive presentations on CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , designs dataase marketing programs, and offers traditional desktop publishing desktop publishing, system for producing printed materials that consists of a personal computer or computer workstation, a high-resolution printer (usually a laser printer), and a computer program that allows the user to select from a variety of type fonts and sizes, and graphic design as well as TV and radio production services. Bandy Carroll Hellige Advertising, Inc. is one of Louisville's largest advertising agencies servicing clients such as McDonald's, Bank of Louisville, Acordia Senior/Personal of the Southeast, Key Communications, Child Craft Industries and Caritas Health Systems. Billings for the agency during 1994 were in excess of $17 million. -0- Note to Editors: WinNET software can be downloaded from the Web site http://www.win.net; or by sending the word "WinNET" in an e-mail message to request@Win.NET. CONTACT: Bandy Carroll Hellige Advertising, Inc. Tim Hellige, 502/589-7711 |
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