Ad Tech Start-up PaperG Inks Deal with Hearst Newspapers to Deploy Dynamic New Ad Unit across Local Online Network.PaperG's Flyerboard Generated Nearly Six Figures in New Ad Revenue in First Month's Use at Chron.com NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Ad tech start-up PaperG Inc. today announced that it has signed an agreement with Hearst Newspapers to deploy PaperG's dynamic new ad unit Flyerboard across Hearst Newspapers' network of 15 web properties, including SFGate.com, the online home of the San Francisco Chronicle The San Francisco Chronicle was founded in 1865 as The Daily Dramatic Chronicle by teenage brothers Charles de Young and Michael H. de Young.[2] The paper grew along with San Francisco to become the largest circulation newspaper on the West Coast of the , and TimesUnion.com, the Albany Times Union's website. The agreement comes after Hearst piloted Flyerboard at Chron.com, the website of the Houston Chronicle. Flyerboard takes offline behavior online by adapting the concept of the cork bulletin board for use with a market's local or hyperlocal websites. It gives local businesses an intuitive, inexpensive and shareable vehicle to attract customers, and provides for many their first foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly" raid encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my online advertising. "Just as today anyone can be a publisher, with Flyerboard we're enabling anyone to be an advertiser," noted Victor Wong For another actor of the same name, see . Victor Wong (July 30, 1927 – September 12, 2001) (Chinese: 黃自強; pinyin: Huáng Zìqiáng) was an American character actor who appeared in supporting roles throughout the 1980s and 1990s. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of PaperG. More than 50 websites now offer Flyerboard as a low-cost way for local businesses to advertise effectively. At Chron.com (ex: http://www.chron.com/sports), the Flyerboard has attracted advertisers online in ways that traditional banner ads hadn't. "We were pleased by the ease of Flyerboard's deployment at Chron.com and the amount of new ad sales revenue we generated in only its first month," noted Stephen Weis, VP Digital Sales of Hearst Newspapers. In the ten months since Flyerboard's debut, prominent local and hyperlocal websites across the country have successfully deployed Flyerboard to attract more local advertisers. These include mtvU's College Media Network, Boston.com, Parenthood.com and others. PaperG's Flyerboard arrives at a time when the media industry is undergoing a seismic shift in its business. The economics of the current advertising model make it difficult to cover the significant overhead costs overhead costs see fixed costs. required to produce a quality editorial product. PaperG set out to address the challenge by creating greater efficiencies on the ad sales side, while at the same time lowering the barrier for many local and smaller businesses to advertise online. PaperG Inc. (http://www.paperg.com) was founded in April 2007 when Yale University Yale University, at New Haven, Conn.; coeducational. Chartered as a collegiate school for men in 1701 largely as a result of the efforts of James Pierpont, it opened at Killingworth (now Clinton) in 1702, moved (1707) to Saybrook (now Old Saybrook), and in 1716 was students teamed with Harvard University students to reinvent the relationship between local online publishers and local businesses. CEO Victor Wong, a former economics major from Yale, was joined by Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. Roger Lee, an applied mathematics major from Harvard and former publisher of the Harvard Crimson, Chief Technology Officer Victor Cheng, a computer science major from Yale, Chief Financial Officer Ka Mo Lau, a former economics major from Yale, and VP Business Development Tyler Bosmeny, an applied mathematics major from Harvard. PaperG has attracted to its board of advisors a range of esteemed publishing, technology and advertising industry veterans. Among them: Stephen Taylor, publisher of the Boston Globe's Boston.com during its first five years of existence, Mark Potts, co-founder of WashingtonPost.com, Liddy Manson, former COO of Freewebs and VP of Washington Post Interactive, Scott Symonds, executive media director of AKQA AKQA All Known Questions Answered , a leading interactive marketing company, and Peter Himler, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most executive and founding principal of Flatiron Communications. PaperG Inc. operates from the Yale Entrepreneurial Institute in New Haven, CT. |
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