Ad Spending On Social Network Is Growing As Marketers Become More Comfortable With Viral Marketing and User-Generated Content - Social Network Marketing: Ad Spending Update, November 2006.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c45060) has announced the addition of Social Network Marketing: Ad Spending Update, November 2006 to their offering. Attention: Advertising Agencies, Marketers, Portals, Financial Investors, Online Retailers, Large Corporations and SMEs. The Social Network Marketing report surveys the past and future trends driving this rapidly developing new space. Several trends noted in eMarketer's last report (Social Network Marketing:Carving Out carving out Managed care adjective Referring to the practice of allowing healthy persons in small employer groups to buy lower cost health insurance policies, while workers who are sicker must buy more expensive high-risk pool coverage Some MySpace, August 2006) are emerging even faster than expected. -- Ad spending is growing rapidly. -- Social networks are going global fast. -- Niche social networks are being developed. -- Buying and selling will soon be a big part of network interaction. But along with rapid expansion come problems, too. Key questions the "Social Network Marketing" report answers: -- What factors are driving growth in ad spending on online social networking sites A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. ? -- What role will search marketing and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. play in this growth? -- Are social network users really getting older? -- How can marketers measure the effectiveness of social network advertising? -- And many more... eMarketer Reports On-Target and Up-to-Date The Social Network Marketing report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision every time. Information Sources: -- comScore Media Metrix -- eMarketer -- Nielsen//NetRatings -- The eMarketer View -- Social Network Ad Revenue -- Trends in Visitor and Usage Metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. -- What to Watch in 2007 -- Related Information and Links -- About eMarketer Ad spending on social network is growing as marketers become more comfortable with viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. and user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as . Search, e-commerce, video and international expansion are key areas to watch in 2007. However, for continued growth social networks must develop better tools for measuring results. For more information visit http://www.researchandmarkets.com/reports/c45060. Source: eMarketer |
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