Ad Spending Continues to Fall: Down 5.9 Percent for First Half of 2001, According to CMR.Business Editors NEW YORK--(BUSINESS WIRE)--Sept. 4, 2001 Advertising spending for all media fell 5.9 percent for the first half of 2001 compared to first-half revenues in 2000(1), according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the latest figures from CMR CMR Crude mortality rate, see there , a leading provider of strategic advertising and marketing communication information. CMR estimates that total ad spending for the first half of 2001 came in at just under $47.5 billion, compared to $50.4 billion for the same timeframe in 2000. Print media saw a significant drop-off in revenue for the first half of the year, with magazines down 4.5 percent and daily and Sunday Sunday: see Sabbath; week. newspapers down 6.6 and 10.4 percent respectively. Network and Spot television continue to be impacted by the economic downtown, with declines of approximately 2 and 15 percent respectively, compared to the first half of 2000. Syndicated and cable television were the bright spots, showing gains of 5.1 and 4.6 percent respectively. "Second quarter results are not much of a surprise. After we saw ad spending drop 5 percent during the first quarter, we certainly did not expect an upswing Upswing An upward turn in a security's price after a period of falling prices. during the second quarter," said David Peeler, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CMR. "With the economy not showing near-term signs of rebounding, advertising will continue to fall victim to budget cuts within Corporate America. Until the overall economy experiences a turn for the better, we cannot anticipate a positive change for the advertising landscape this year."
AD SPENDING BY MEDIA: FIRST HALF 2000 VS 2001
MEDIA JAN-JUNE 2000 JAN-JUNE 2001
(Millions) (Millions) % CHANGE
NETWORK TV $10,678 $10,430 -2.3%
MAGAZINES $8,480 $8,100 -4.5%
SPOT TV $8,417 $7,176 -14.7%
CABLE TV $5,278 $5,521 4.6%
SUNDAY NEWSPAPERS $5,355 $4,800 -10.4%
DAILY NEWSPAPERS $4,352 $4,065 -6.6%
SYNDICATION-NATIONAL $1,539 $1,618 5.1%
NATIONAL NEWSPAPERS $1,980 $1,589 -19.7%
OUTDOOR $1,184 $1,220 3.1%
NATIONAL SPOT RADIO $1,323 $1,027 -22.4%
SUNDAY MAGAZINES $531 $539 1.5%
NETWORK RADIO $466 $408 -12.5%
Source: CMR, a Taylor Nelson Sofres company
TOP TEN AD SPENDERS: FIRST HALF 2000 VS 2001
COMPANY JAN-JUNE 2000 JAN-JUNE 2001 % CHANGE
(Millions) (Millions)
GENERAL MOTORS CORP $1,441 $1,102 -23.5%
PHILIP MORRIS $1,031 $863 -16.3%
AOL TIME WARNER $602 $734 21.9%
DAIMLERCHRYSLER $783 $715 -8.7%
PROCTER & GAMBLE $708 $688 -2.8
FORD MOTOR CO $647 $652 0.8%
WALT DISNEY CO $529 $489 -7.6%
JOHNSON & JOHNSON $471 $479 1.7%
PEPSICO INC $425 $418 -1.6%
PFIZER INC $412 $405 -1.7%
Source: CMR, a Taylor Nelson Sofres company
Most of the nation's top advertisers slashed slash v. slashed, slash·ing, slash·es v.tr. 1. To cut or form by cutting with forceful sweeping strokes: slash a path through the underbrush. 2. their budgets during the first half of 2001. The top spender, General Motors, cut a significant 23.5% of its ad spending from the first half of last year, trimming $1.4 billion down to $1.1 billion. Philip Morris, DaimlerChrysler and Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney also dramatically cut spending. In sharp contrast, however, media giant AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner upped its ad spending by over 20 percent. About CMR CMR, a Taylor Nelson Sofres Taylor Nelson Sofres (TNS) is a global market research group, active in over 70 countries and employing 14,000 people. TNS conducts custom research business in key industry sectors, including Healthcare, Automotive, Technology, Finance, Consumer as well as Polling and Social. company, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains sales locations in major markets throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . For further information, visit http://www.cmr.com Through its network of offices in more than 50 countries, Taylor Nelson Sofres provides marketing information services See Information Systems. to leading national and multi-national companies operating in over 80 countries. It is ranked as the fourth largest marketing information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http://www.tnsofres.com This release and prior releases are available on the CMR Web site at www.cmr.com 1 Figures are based on CMR's Stradegy2 multimedia ad expenditure database. EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : First Half 2001 Advertising Spending By Industry Category available upon request. |
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