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Ad Network Division of Right Media Rebrands as 'Remix Media'.


Network Changes Name with Expanded Service Offerings

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- The Right Media Ad Network, an independent division of Right Media Inc., today announced that it has re-launched as "Remix re·mix  
tr.v. re·mixed, re·mix·ing, re·mix·es
To recombine (audio tracks or channels from a recording) to produce a new or modified audio recording:
 Media" to distinguish itself further as one of the most innovative and largest online advertising networks. With the renaming, the network is introducing new service offerings including data-enabled targeting and customized solutions, as well as a distinct online presence at www.remixmedia.com.

Remix Media remains a separate division of its parent company, Right Media Inc.

The new features bolster This article is about the pillow called a bolster. For other meanings of the word "bolster", see bolster (disambiguation).

A bolster (etymology: Middle English, derived from Old English, and before that the Germanic word bulgstraz
 the network's already powerful offering which has driven real efficiency and solid ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  for advertisers with direct response goals for over three years. That offering continues to be anchored by both massive reachCobuyers have open access to billions of impressions in the Right Media ExchangeCoand "dynamic pricing," a model that allows advertisers to pay for each impression based on its true value and consistently hit ROI targets.

"With the expansion of our service, we felt it was the right time to re-brand and clarify our unique position in the market," explains Garret Vreeland Vree·land   , Diana Dalziel 1903-1989.

French-born American editor and fashion expert. She was editor in chief of Vogue (1963-1971) and a special consultant to the Costume Institute of the Metropolitan Museum of Art (1972-1989).
, Remix Media's Vice President, Media Sales. "The combination of dynamic pricing, the auction-based approach to media buying and immense scale has consistently delivered powerful results for metric-driven marketers. The new Remix Media takes that efficiency to an even higher level."

About Remix Media

Remix Media, a division of Right Media Inc. (www.rightmedia.com), operates one of the largest online advertising networks for advertisers with direct response goals. It combines technological innovations, such as value-based pricing Value-Based Pricing

A pricing strategy in which a product's price is actively dependant upon its demand.

Notes:
This method of pricing allows companies to take advantage of highly demanded products by charging more.
 and data-enabled targeting, with open access to billions of impressions in the Right Media Exchange to deliver maximum ROI for response-driven marketers. For more information visit www.remixmedia.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 4, 2006
Words:287
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