Ad Infuse and M:Metrics Partner to Produce Mobile Ad Degree, a Groundbreaking Educational Series Defining the Mobile Opportunity.

Mobile Experts From Ogilvy, Sprint and Reuters Scheduled to Speak

SAN FRANCISCO -- Ad Infuse, a leader in delivering highly personalized mobile ad experiences, and M:Metrics, the mobile media authority, today announced an exciting educational series called Mobile Ad Degree. Ad Infuse and M:Metrics, two leading organizations in mobile advertising, have created a program that will expertly define how this rapidly growing advertising ecosystem operates. Scheduled panelists, including Maria Mandel, partner and executive director of digital innovation at Ogilvy Interactive; Pete Distler, general manager of Sprint's mobile advertising business; and Joe Cohen, global director of mobile products at Reuters, will reveal to advertisers and media executives the most effective ways to utilize the mobile marketing platform. The first event in this series will be held Oct. 18 from 11 a.m. to 2 p.m., in New York City at the W Union Square.

Mobile advertising continues to grow amid heightened buzz and the shift of ad budgets to the mobile category by companies wanting to reach people on their most personal device. At the center of this growth and excitement are two companies dedicated to thought leadership and innovation, Ad Infuse and M:Metrics, both determined to educate and inspire the masses on the mobile opportunity.

"We foresee this event as the beginning of something very big; a series we hope lives on and continues to educate the market on the ever-developing digital opportunity as it relates to mobile media and advertising. We want to offer advertisers and media executives a chance to see first hand successful executions and results from those active in the mobile space," said Brian Cowley, President and CEO of Ad Infuse. "We want to arm them with not only the basics, but the best practices out there to increase their success."

Ad Infuse offers a unique value proposition to the market with its ability to dynamically serve personalized advertising across all mobile platforms, including mobile video. M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. Both companies recognize the need for education and the sharing of knowledge in such a rapidly developing industry.

"Mobile advertising is maturing quickly, and with this in mind, we've put together these events to educate advertisers about how to reach the individual," said Will Hodgman, CEO of M:Metrics. "Mobile is a dream for advertisers - it's the one platform upon which all media converge, and the most personal, most ubiquitous medium the world has known. Already, our data shows consumers are responding to early mobile advertising initiatives, with 12 percent of Americans reporting they responded to an SMS ad in July, and it's only getting bigger."

Ad Infuse and M:Metrics will also host a similar event in London in November 2007, and more to follow in additional cities around the globe in 2008. For more information about Mobile Ad Degree in New York City or in London, please visit: www.mobileaddegree.com.

About Ad Infuse

Ad Infuse is leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. Uniting carriers, brands, content providers and consumers, Ad Infuse is creating a marketplace for mainstream mobile media consumption. For carriers, Ad Infuse offers an ad-serving technology solution architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalize their message and build a direct, high-impact relationship with the consumer. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue. For consumers, Ad Infuse reveals all the possibilities that the mobile Web has to offer - from intriguing user-generated content and games, to the latest in news stories and pop culture videos.

For more information about Ad Infuse, please visit www.adinfuse.com or call 415.315.3400.

About M:Metrics

M:Metrics is the mobile media authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. M:Metrics' monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners. M:Metrics is a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London.