Ad Infuse Raises $12 Million in Funding to Extend Leadership in Personalized Mobile Advertising.Investment Round Led by SoftBank Capital SOFTBANK Capital is a venture capital group in the United States. See also
SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden & NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Ad Infuse in·fuse v. 1. To steep or soak without boiling in order to extract soluble elements or active principles. 2. To introduce a solution into the body through a vein for therapeutic purposes. , a leader in delivering highly personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. mobile advertising experiences, today announced it has secured $12M in a new round of financing. New investor SoftBank Capital led the round, which also included existing investors ComVentures and Storm Ventures. The newly raised funds will be used to aggressively extend Ad Infuse's leadership position in delivering the premium mobile advertising network and platform for mobile operators, content publishers, and advertisers - adInMotion[TM]. In addition, the company will continue investment in its rich media advertising solutions and unique personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. capabilities. Such focus will further enable premium on and off deck publishers and leading brands to connect with their consumers across all mobile media formats such as video, games, mobile browsing, and podcasts, utilizing the adInTouch[TM] campaign management solution. As part of its investment, SoftBank Capital's Mike Perlis will join the Ad Infuse board of directors. Mr. Perlis has served as a media industry CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. with over 20 years of experience managing a wide range of content and multi-media brands, including President and CEO of Ziff-Davis Publishing, President of TVSM, President and CEO of IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) , Publisher of GQ, and built the Rodale Active Sports Network. He also serves on the boards of several companies including Paltalk and Associated Content Associated Content is “The People’s Media Company,” an online publisher and distributor of participatory media. Associated Content enables everyone to publish their content in any format on any topic and then distributes that content to engaged audiences through , and was a past board member of Zinio, Industry Brains, and Enpocket. "The momentum Ad Infuse has built with its unique focus on enabling the full mobile advertising ecosystem is impressive," said Mike Perlis, partner at SoftBank Capital. "The company has been very effective in delivering innovative technology solutions, serving top advertising partners, and building a management team with deep media and mobile experience. We believe strongly that Ad Infuse is well-positioned to lead and build long-term success in this high-growth market." "This caps a banner year for Ad Infuse and launches an exciting next stage of the company's growth," said Brian Cowley, CEO of Ad Infuse. "We continue to see incredible demand for our consumer-centric approach to campaigns that leverage rich-media and privacy-sensitive targeting for a premium mobile advertising experience. We're very pleased to have such top tier investors, adding one of the strongest digital media focused investors to our existing board, as we build continued success." In the past year, inventory on the Ad Infuse network has grown to over 500M monthly impressions, with the company signing 27 new advertising partners and 48 content partners, delivering advertisements and innovative campaigns for leading companies such as Unilever, Procter & Gamble, EA Mobile, BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. , Microsoft, Dell, Universal Pictures, and Mini Cooper. "Ad Infuse is building on a very strong foundation and is one of the most exciting companies in our portfolio," said board member, Sanjay Subhedar of Storm Ventures. "We're very impressed with their success to date in building premium solutions that are resonating res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. with operators, top publishers, and leading brands." "Ad Infuse is well poised for success in this industry as they possess a deep understanding of both the mobile operator space and the advertising space," added board member Jeb Miller of ComVentures. "After such an impressive 2007, the company is beginning 2008 with even more momentum." About SoftBank Capital SoftBank Capital is an independent venture capital firm focused on high-growth technology-based businesses benefiting from the rapid deployment and adoption of broadband and mobile technologies. With principal offices in Boston and New York, SoftBank Capital brings a unique combination of experience in operations, technology, strategy, corporate finance, new media and international markets to its portfolio investments. For more about SoftBank Capital see www.softbank.com. About Ad Infuse Ad Infuse is leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. Uniting carriers, brands, content providers and consumers, Ad Infuse is creating a marketplace for mainstream mobile media consumption. For carriers, Ad Infuse offers an ad-serving technology solution architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. their message and build a direct, high-impact relationship with the consumer. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue. For consumers, Ad Infuse reveals all the possibilities that the mobile Web has to offer -- from intriguing in·trigue n. 1. a. A secret or underhand scheme; a plot. b. The practice of or involvement in such schemes. 2. A clandestine love affair. v. user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as and games, to the latest in news stories and pop culture videos. For more information about Ad Infuse, please visit www.adinfuse.com or call 415.315.3400. |
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