Ad Infuse Mobile Advertising Platform Hits 160 Million Impressions per Month; Majority of Inventory Still On-Deck With Off-Deck Growing Quickly.

Mobile Advertising Leader Increases Revenue Seven-Fold; Closes 14 Advertising Deals and 22 Content Publishing Deals in 2007

SAN FRANCISCO -- Ad Infuse, a leader in delivering highly personalized mobile ad experiences, today announced that it has closed 14 new mobile advertising and marketing deals and 22 new publishing deals so far in 2007, with several more expected before the close of the calendar year. The company also announced that inventory across its content channels will exceed 160 million impressions per month as of October, making it the fastest growing mobile advertising network in North America. Ad Infuse's content channel partners include leading network operators and publishers such as Swisscom, AirG, Helio, go2, Mocospace, Thumbplay, Infospace, ITN, Endemol International, Mondo Media, The New Yorker, Versaly, Ministry of Sound and ZooVision among others.

Ad Infuse was founded in 2005 with a singular focus on leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. Uniting carriers, brands, content providers and consumers, Ad Infuse is creating a marketplace for mainstream mobile media consumption.

"Advertising on the mobile device is a new frontier," said Brian Cowley, CEO of Ad Infuse. "Companies that do it right can increase consumer loyalty, build revenues and extend brand awareness. Ad Infuse creates a customer-centric mobile environment where people can connect to and interact with the brands that define their lives."

The company's growth is predicated on its innovative new methods for integrating advertisers into the mobile ecosystem, which gives carriers and content providers a much greater degree of flexibility in how they deliver and charge for mobile media. Highlights of the company's growth in 2007 include:

* Signing 14 new advertising partners, including Mini Cooper, Puma Football, EFD - Fast Show 3, EA Mobile, Unilever's Axe, Jamster, Cover Girl, Pitch TV, O2, Jackpot Games and BMW, among others.

* Building the highest quality content channel network on the Mobile Web, averaging more than 160 million impressions per month across multiple mobile media formats and including high quality programming from operators and network publishers such as AirG, Ministry of Sound, T-Mobile and Versaly.

* Extending its leadership team with top talent from the mobile and advertising industry including Rhythm New Media, Third Screen Media, Vodafone, Apple, Carat and others as it continues to grow and expand.

* Appointing new advisory board members including Brendan Benzing, vice president of mobile search and marketing for Infospace; Liz Ross, president, Tribal DDB West; and Greg Stuart, co-author of What Sticks and former CEO of the Interactive Advertising Bureau.

ZooVision is a mobile video 3gp streaming content aggregator that is changing the way people use their wireless phones and access entertainment. "As consumers become more dependent on their mobile devices for music, news and videos, ZooVision aims to provide premium content to all mobile users on a fully ad-supported model," said Sean Berner, vice president of ZooVision. "By partnering with Ad Infuse, ZooVision is able to offer its users a seamless transition from a personalized ad to the desired content at no cost. Ad Infuse's innovation in the mobile ad market makes it the obvious choice for this deal."

About Ad Infuse

Ad Infuse is leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. Uniting carriers, brands, content providers and consumers, Ad Infuse is creating a marketplace for mainstream mobile media consumption. For carriers, Ad Infuse offers an ad-serving technology solution architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalize their message and build a direct, high-impact relationship with the consumer. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue. For consumers, Ad Infuse reveals all the possibilities that the Mobile Web has to offer - from intriguing user-generated content and games, to the latest in news stories and pop culture videos.

For more information about Ad Infuse, please visit www.adinfuse.com or call 415.315.3400.