Ad Infuse Appoints Three to Advisory Board.New Members Bring Experience from Organizations Including InfoSpace, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , The Interactive Advertising Bureau, Tribal DDB Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB integrated all its interactive-web properties under the Tribal brand. and the Ad Research Foundation SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Ad Infuse in·fuse v. 1. To steep or soak without boiling in order to extract soluble elements or active principles. 2. To introduce a solution into the body through a vein for therapeutic purposes. , a leader in delivering highly personalized mobile ad experiences, today announced the appointment of three new members to its Advisory Board. The new board members include Brendan Benzing, Vice President of Mobile Search and Marketing for Infospace; Liz Ross, President, Tribal DDB West; and Greg Stuart, Co-Author of What Sticks and former CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Interactive Advertising Bureau. Together with the executive team, the Ad Infuse Advisory Board will help guide the company as it continues to grow and extend its leadership in the mobile advertising industry. "Benzing, Ross and Stuart all bring exceptional insight to the Ad Infuse family, both from the mobile and digital standards space as well as from the advertising and branding realm," said Ad Infuse CEO Brian Cowley. "We are very fortunate to have them serve on our Advisory Board and look forward to the direction they will, together with our existing board, provide as Ad Infuse enters its next phase of growth and continues to make the mobile medium the most personalized." Ad Infuse Advisory Board appointments include: * Brendan Benzing, Advisory Board Member: Benzing brings more than 17 years of media experience to his role as Vice President of Mobile Search and Marketing for Infospace. Benzing's extensive background and industry experience has been uniquely focused around advertising supported interactive products and services across television, mobile and PC environments. He is an active member of the Mobile Marketing Association, and is a frequent speaker at mobile and digital media conferences and trade shows. Prior to joining Infospace, Benzing spent seven years with AOL, most recently as Executive Director in AOL's Directional Media Group -- which included AOL search, commerce and local properties. Passionate about the power of interactive media and of the role of advertising in developing these mediums - like mobile - Benzing understands the needs from both the buy and sell side of advertising and knows the importance of supporting publishers and buyers to create healthy, sustainable markets. Before AOL, Benzing held positions of increasing responsibility at Bell Atlantic, now part of Verizon. Brendan is a graduate of Drexel University Drexel University, at Philadelphia, Pa.; coeducational; founded 1891 by Anthony J. Drexel, opened 1892, chartered 1894 as Drexel Institute of Art, Science, and Industry. It was renamed Drexel Institute of Technology in 1936 and gained university status in 1970. , and resides in Seattle with his wife Cindy. * Liz Ross, Advisory Board Member: Ross serves as the President of Tribal DDB West and oversees offices in San Francisco, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Dallas, TX. She oversees the teams on such varied accounts as Clorox, Visa and Pepsi Cola North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Ross was named one of Advertising Age's 2007 Women to Watch in a special annual report on the women in advertising, marketing and media whose accomplishments and potential have made them standouts. In addition to agency management at Tribal DDB, Ross has particular expertise in business development and strategic consulting. She has worked in interactive marketing since 1997 across multiple industries and verticals including automotive, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , consumer products, travel, retail and technology. Tribal DDB is a global, interactive agency that focuses on building brand demand through the use of all digital channels for our clients. Before joining Tribal DDB in 2004, Ross led the Business Development group for Modem Media in San Francisco and Norwalk, CT. Modem Media focuses on creating interactive experiences for companies such as General Motors, Delta, General Electric, HP, Michelin, Citibank and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) - to name a few. Liz spent 5 1/2 years at Modem Media in four offices and worked on many major client engagements. Prior to Modem, Ross was in Business Development and Account Management for J. Walter Thompson Walter Thompson refers to:
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . She worked on varied accounts such as Dell, Continental Airlines, 20th Century Fox, Kraft, Mattel and Nabisco. * Greg Stuart, Advisory Board Member: Stuart is Co-Author of What Sticks and former CEO of the Interactive Advertising Bureau (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ), the interactive advertising industry groups comprised of AOL, CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , Google, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Disney, Yahoo! and others. He led the industry from $6B in 2001 to $17B today. He has more than 20 years in Internet start-ups, digital media and traditional advertising. Stuart serves on the Board of Directors for Rapt, Inc. in San Francisco, Allyes in China and the Ad Research Foundation. He is on the Advisory Boards of Adify, Fraudwall, Tremor Media, Veoh, Vizu, ZenZui and myYearbook -- plus non-profits SEMPO SEMPO Search Engine Marketing Professional Organization , IAB Mexico and the Advertising Research Foundation. Stuart has a BA in Economics from the University of Washington and lives in Bridgehampton, NY. The new appointments to the Advisory Board are just the latest additions to the expertise on the Ad Infuse team. The company continues to attract top talent from mobile and advertising industry leaders including Rhythm New Media, Third Screen Media, Vodafone, Apple, Carat and others as it continues to grow and expand. About Ad Infuse Ad Infuse is leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. Uniting carriers, brands, content providers and consumers, Ad Infuse is creating a marketplace for mainstream mobile media consumption. For carriers, Ad Infuse offers an ad-serving technology solution architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalize their message and build a direct, high-impact relationship with the consumer. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue. For consumers, Ad Infuse reveals all the possibilities that the mobile Web has to offer - from intriguing user-generated content and games, to the latest in news stories and pop culture videos. For more information about Ad Infuse, please visit www.adinfuse.com or call 415.315.3400. |
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