Ad Impressions Served By Engage AdBureau Increase by 800% in Just One Year.

Business Editors/High Tech Writers

RALEIGH, N.C.--(BUSINESS WIRE)--July 24, 2000

Fast-growing Customer Base, Advanced Media Capabilities

Show Company's Commitment

to Superior Advertising Technology Solution

Engage Enabling Technologies, a division of Engage, Inc. (Nasdaq: ENGA), today illustrated its commitment to hosted, site-side technology by announcing that the number of ad impressions served by Engage AdBureau, a turnkey ad management solution, has grown by 800% in the last year.

This success is due to the strong relationships it has forged with high-level customers, including Clear Blue Media, Total Sports, and many others. The company expects this success to continue with AdBureau's newly-enhanced ability to target and serve advertisements across divergent media platforms, including wireless devices -- such as cell phones and personal digital assistants (PDA's) - streaming audio and video, enhanced television and other extended media channels.

Engage also announced that AdBureau's customer base has grown over 230% since August of 1999. AdBureau averages 99.9% uptime across its customer base, with the overwhelming majority of customers experiencing 100% uptime. Since ad management is one of the most mission-critical parts of any site's business, AdBureau's reliability, performance and scalability - along with Engage's commitment to customer service -- are some of the key factors that the company believes have spurred the product's tremendous growth over the last year.

Based upon the technology contained in Engage AdManager, a powerful ad management solution, AdBureau provides sites and marketers with an outsourced solution that allows them to target, measure and report advertising campaigns. These capabilities allow for the creation of more personalized and effective programs that can be easily optimized to obtain maximum return on investment, all while maintaining control over their ad sales. Engage estimates that the growth is due to this combination of features, as well as AdBureau's highly scalable infrastructure and the company's commitment to customer service.

Two of the companies fueling that growth are Total Sports, a leader in developing and marketing technology and content-based sports solutions, and Clear Blue Media, Inc., an online advertising network based in San Antonio, Texas.

"We want our advertisers to be able to make contact with their audiences as effectively as possible," said Colin Boatwright, CTO of Total Sports. "With its ability to get the most out of campaigns by measuring, targeting and delivering ads, AdBureau has helped us provide them with that benefit."

"Since implementing AdBureau, we've seen the number of impressions that we're able to serve across our network grow from 200,000 to 350 million per month," said Phil Pennington, President and CEO of Clear Blue Media. "That growth stat is a sure sign that Engage's solutions have been successful in helping our advertising partners achieve the results that they're looking for."

"Engage AdBureau has proven to be one of our most successful solutions because it allows marketers and sites to take advantage of all of Engage's online marketing technology, yet, by being a hosted solution, it still maintains a low initial cost of ownership," said Kimo Kong, general manager, Engage Enabling Technologies. "The fact that our customers have embraced AdBureau and all that it has to offer shows that Engage is and always will be committed to providing the best outsourced online marketing service in the industry."

For more information about AdBureau, call 877-U-ENGAGE, or visit www.engage.com . For news about Engage AdManager, please see today's press release entitled "Engage Becomes the First to Extend Advertising Technology Across Multiple Media Platforms."

About Engage Enabling Technologies

Engage Enabling Technologies, a division of Engage, Inc., provides media management and profiling technology and services to online businesses and strategic partners to transform the way sites partner with marketers to achieve their business objectives. Enabling Technologies concentrates on two distinct product lines, Advertising Technologies and Profiling Technologies, which are sold through both direct and indirect channels.

About Engage(R)

Engage, Inc. (Nasdaq: ENGA) is the leading provider of next generation online marketing solutions and a majority-owned operating company of CMGI, Inc. Based in Andover, Mass., Engage helps marketers target online audiences and convert them into loyal customers. Engage has European headquarters in London and offices worldwide. For more information on Engage, please visit www.engage.com .

Engage Statement Under the Private Securities Litigation Reform Act 

This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K and from time to time in Engage's other reports filed with the SEC.