Ad Council to Use Bluestreak's eMarketing Platform; Bluestreak Donates IonMail Solution.Business/Technology Editors NEWPORT, R.I.--(BUSINESS WIRE)--Sept. 3, 2002 Bluestreak, a leading provider of online marketing technology and services, announced today that it will donate its IonMail(TM) platform to the Ad Council in order to help the pro bono Short for pro bono publico [Latin, For the public good]. The designation given to the free legal work done by an attorney for indigent clients and religious, charitable, and other nonprofit entities. advertising leader communicate more effectively with key media outlets and other constituents. Under the partnership, IonMail will become the preferred email solution for delivering Ad Council email campaigns. IonMail Center is a secure, hosted email marketing and email management solution that's delivered entirely over the Internet via Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . The personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and automation capabilities built into the IonMail solution will enable the Ad Council to optimize its messaging and effectively communicate appropriate information to a varied audience. Potential uses include communicating campaign-related updates to TV stations and other media outlets and directing interested parties to its newly launched web site (www.adcouncil.org). "The Ad Council produces, distributes and promotes many critically important public service campaigns throughout the year," said Peggy Conlon, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Ad Council. "We are grateful to Bluestreak for their generous donation of IonMail. I am confident that it will help us to enhance communications with our key constituents." "We are happy to make this donation to the Ad Council," said Annette Tonti, Chief Marketing Officer at Bluestreak, "Their mission of educating the public on key issues is critical and we are proud to help by offering our technology." About Bluestreak Bluestreak is an eMarketing technology and services provider with a track record for dramatically increasing the performance and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform and powerful third party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs, Bluestreak is the only company that links web media directly to email marketing databases. Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today --such as video ads and direct response units -- can be attributed to Bluestreak's early innovations. Headquartered in Newport, RI with offices in Europe, more information on Bluestreak can be found at www.bluestreak.com. About the Ad Council The Advertising Council is a private, nonprofit organization Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. , which has been the leading producer of public service communications programs Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. since 1942. The Council supports campaigns that benefit children, families and communities. The communications programs are national in scope and have generated strong, measurable results. Ad Council campaigns, such as "Friends Don't Let Friends Drive Drunk," "Take A Bite Out Verb 1. bite out - utter; "She bit out a curse" let loose, let out, utter, emit - express audibly; utter sounds (not necessarily words); "She let out a big heavy sigh"; "He uttered strange sounds that nobody could understand" of Crime," and "A Mind is a Terrible Thing to Waste," have helped to save lives and resources, to educate the public about issues and concerns of the day, and to make America a healthier country in which to live. In 2001, Ad Council campaigns received more than $1.5 billion in donated media time and space. |
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