Ad Council joins AICPA, NEFE partnership on Women's Financial Education.

The Advertising Council, the nation's largest provider of public service advertisements with a proven track record of raising awareness and inspiring action, has joined with the AICPA and the National Endowment for Financial Education (The CPA Letter, June) to produce America's first, national financial literacy campaign targeted towards women as part of the AICPA's new 360 Degrees of Financial Literacy initiative. The partnership builds upon the AICPA's highly successful previous efforts to provide financial education to women through Women's Financial Health Week, co-sponsored with Money magazine. The new AICPA, NEFE and Ad Council partnership will be a three-year effort addressing women across a wide demographic group around the country about taking responsibility for their financial well being and therefore improving their lives. When the program launches in 2005, financial education will be available through a toll-free hotline and a Web site. For more information about the AICPA's 360 Degrees of Financial Literacy initiative, visit:

www.aicpa.org/financialliteracy