Ad Council joins AICPA, NEFE partnership on Women's Financial Education.The Advertising Council, the nation's largest provider of public service advertisements with a proven track record of raising awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. and inspiring action, has joined with the AICPA AICPA See American Institute of Certified Public Accountants (AICPA). and the National Endowment for Financial Education (The CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. Letter, June) to produce America's first, national financial literacy Financial literacy is the ability of individuals to make appropriate decisions in managing their personal finances. Raising levels of financial literacy is now a focus of government programmes in countries including[1] Australia, Japan, the United States and the UK. campaign targeted towards women as part of the AICPA's new 360 Degrees of Financial Literacy initiative. The partnership builds upon the AICPA's highly successful previous efforts to provide financial education to women through Women's Financial Health Week, co-sponsored with Money magazine. The new AICPA, NEFE NEFE National Endowment for Financial Education and Ad Council partnership will be a three-year effort addressing women across a wide demographic group around the country about taking responsibility for their financial well being and therefore improving their lives. When the program launches in 2005, financial education will be available through a toll-free hotline and a Web site. For more information about the AICPA's 360 Degrees of Financial Literacy initiative, visit: www.aicpa.org/financialliteracy |
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