Ad Age Magazine & Vizu Answers Study Finds Blog Readers Are Loyal, Like to Be Entertained and Trust Recommendations.Ad Age Uses Internet's First Do-It-Yourself do-it-your·self adj. Of, relating to, or designed to be done by an amateur or as a hobby: do-it-yourself home repairs; a do-it-yourself sailboat kit. Market Research Service and Network to Poll Blog Readers on What Drives Their Usage Patterns SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Vizu Corporation, the company democratizing market research, today released the results of a blog readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. study conducted with Ad Age magazine (www.AdAge.com). The report, fielded using the Vizu Answers (www.VizuAnswers.com) research network, studied blog readers' usage patterns and selection processes. Among the findings, the report shows that two thirds of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. read more than three blogs regularly, many of them daily. Almost two thirds of respondents read for entertainment, and more than half said the quality of writing helps them assess which blogs are credible and high-quality. Vizu also surveyed Spanish language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons blog readers and found them to be similar to their English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations. counterparts, other than that Spanish Spanish, river, c.150 mi (240 km) long, issuing from Spanish Lake, S Ont., Canada, NW of Sudbury, and flowing generally S through Biskotasi and Agnew lakes to Lake Huron opposite Manitoulin island. There are several hydroelectric stations on the river. speakers reported reading a greater number of blogs on a regular basis. "We were excited to work with Ad Age to study just how readers choose and use weblogs, especially because we work with a large network of bloggers for our Vizu Answers service," said Mack Tilling, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Vizu. "We hope that the blog readership data in the survey is useful to bloggers themselves, as well as their readers and advertisers." Key findings from the Vizu Answers/Ad Age blog readership study include:
-- How many and how often do people read blogs?
-- 30.8% of blog readers read more than three blogs regularly --
and of the blogs they read most often, 68.3% of respondents
said they read them daily.
-- Community is a primary driver of readership within the blogosphere
-- When asked how they find the blogs they read, 67.3% follow
links from other blogs.
-- Recommendations on blogs (22.9%) is ranked higher than finding
links on search engines (19.6%) when selecting which blogs to
read.
-- What makes a good blog?
-- 43.9% of respondents said the quality of writing determines
which blogs they will read regularly, and 43.6% said that
topical focus is a key determinant of regular readership.
-- 51.5% said quality of writing helps them asses which blogs are
credible and high-quality, and 38% said it was the author's
reputation that drives perceived credibility.
-- Post frequency and site design are also drivers of perceived
blog quality.
-- What makes a blog a blog?
-- 38.4% replied that expressing personal opinions is the key
element in separating blogs from other online media.
-- Other factors include: writing style (28.2%), editorial
freedom (26.3%) and layout (25.8%).
-- Why people read blogs...
-- 65.7% read for entertainment, and 42.5% read about Personal
Interests/Hobbies.
-- 32.5% read for education and information.
-- 1 in 8 (12.3%) reported reading blogs for work or business.
-- Why blogs are read for work?
-- The majority of those who read blogs for work use them as a
tracking tool as opposed to a research tool.
-- 27.3% use blogs to track specific trends or issues.
-- Spanish-language vs. English-language blogs
-- 43.3% of Spanish-speaking respondents claim to read 10 or more
blogs regularly (as opposed to the 16.7% of English-speaking
respondents who read more than 10).
-- Both audiences find blogs in similar ways -- links from other
blogs (59.6% for Spanish and 67.3% for English)
-- Topical focus plays a more important role with Spanish
language respondents - 81.1% site this as most important for
blogs they read regularly, while author reputation and quality
of writing are less important.
Vizu Answers is a revolutionary new service that allows anyone to conduct do-it-yourself market research online, by combining an easy-to-use polling platform and vast network of websites. The service lets anyone from companies of all sizes conduct fast, cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. research. Additionally, Vizu Answers offers bloggers and web publishers a new way to generate revenue by hosting online polls which add intriguing in·trigue n. 1. a. A secret or underhand scheme; a plot. b. The practice of or involvement in such schemes. 2. A clandestine love affair. v. content and another level of interaction to their sites. Greg Stuart, former CEO of the Interactive Advertising Bureau (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ), said, "Over my career in advertising and marketing, both online and off-line, its hard to think of another marketing tool as useful as Vizu Answers. Vizu Answers is a great way for marketing, advertising, and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most professionals to get proprietary data quickly and affordably." The study captured 200+ blog reading respondents per question and ran across more than 40 English language blogs. A subset A group of commands or functions that do not include all the capabilities of the original specification. Software or hardware components designed for the subset will also work with the original. of questions were also run on 12 Spanish language blogs. More commentary can be found in Ad Age magazine's Digital Special Report in the March 5th, 2007 issue. To access the full report, please visit: http://answers.vizu.com/pdf/Blog_Readership_Report_March_07.pdf. About Vizu Founded in 2005, Vizu is democratizing the market research industry by developing services that make online polling easy, accessible, and affordable to everyone. The company's premiere service, Vizu Answers (www.VizuAnswers.com), combines a revolutionary market research technology with a vast network of relevant web sites, offering highly targeted audiences to answer a wide variety of questions. The Vizu Answers network can also be used as a break-through on-line advertising platform. For online publishers, Vizu Answers is an innovative way to monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. site traffic in a reader friendly manner. |
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