Ad Age Group acquires AdCritic.com; will launch new online service.The Ad Age Group (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ), a division of Crain Crain may refer to:
Detroit (dĭtroit`), city (1990 pop. 1,027,974), seat of Wayne co., SE Mich., on the Detroit River and between lakes St. Clair and Erie; inc. as a city 1815. , MI), has acquired AdCritic.com (New York), the Internet's leading provider of access to TV commercials online, from management. No terms were given. Established in 1999, AdCritic has an archive of thousands of digitized TV ads available for access. Ad Age said the AdCritic Web service will be relaunched as part of the Ad Age Group network of industry Web sites, a group that supplies online industry news, data and research. The new online service will be targeted to advertising industry professionals and will carry "premium-level content for business subscribers," the company said. It will launch this summer and users will have access through a monthly subscription fee. Also, the service will partner with Ad Age's Creativity magazine, a title that covers creative agencies, production houses and commercial work. Ad Age publishing/editorial director David Klein David Klein may refer to:
Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. strategy for Ad Age to continue aggressively investing in new opportunities serving our audience. The addition of AdCritic's archives and multimedia technology will be a tremendous complement to the round-the-clock news we already provide." |
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