Acxiom-R-, OgilvyOne Introduce New Channel for Global CRM Services; Joint Venture Poised to Offer Global AbiliTec.Business Editors & Technology Writers LONDON--(BUSINESS WIRE)--Jan. 18, 2000 Acxiom(R) Corporation (Nasdaq:ACXM), the international database marketing service provider, and OgilvyOne, the WPP-owned relationship marketing agency, today announced the creation of a new channel partnership to help meet the growing needs of both partners' existing multinational clients in executing global Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) marketing programs. CRM, deployed by more and more global companies, is a business strategy aimed at using customer-related data to understand, anticipate, and serve the needs of current and prospective customers. The new operation, named Levante Global(TM) CRM Solutions, combines OgilvyOne's strategic and consultative skills with Acxiom technology such as the newly developed AbiliTec(SM) and Global Atlas Atlas, in Greek mythology Atlas (ăt`ləs), in Greek mythology, a Titan; son of Iapetus and Clymene and the brother of Prometheus. , to help major companies deploy international database marketing programs. While businesses are increasingly seeking to apply CRM solutions, obstacles are recognized. Scott Nelson Scott Nelson (born September 6, 1985) is an American soccer player who currently plays for the Houston Dynamo team in Major League Soccer. Nelson played four years at Furman University, scoring thirty one goals during his collegiate career and fighting back from a hip injury , Research Director at the Gartner Group (company) Gartner Group - One of the biggest IT industry research firms. Address: Connecticut, USA. , wrote in "International Marketing - A World of Database Potential (Sept./Oct. 1997): "The challenge is compounded as marketers develop global marketing competence. Marketing strategy is made much more complex by the multiple variations in each country environment. And even if you master the strategy, you may not find technology solutions readily available." Levante has clearly come at the right time, and will benefit from the local expertise of OgilvyOne's international relationship marketing operations and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
Both companies already share a number of international blue-chip clients such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . Other clients who do not need the additional services of Levante will continue to be served independently by Acxiom and OgilvyOne in their existing markets. Both companies will also continue their business relationships with other agencies and vendors to meet specific needs of their varying clients. Headquartered in London, Levante's leadership team will comprise of senior personnel from Acxiom and OgilvyOne. The operation will be headed by Nicholas Turner, currently the London-based director of international development for Acxiom. Kevin Cody, former head of systems consultancy at OgilvyOne in London, will complete the central management team. Reimer Thedens, Chairman of OgilvyOne Worldwide, welcomed the venture. "Our clients are increasingly looking to implement sophisticated CRM solutions across multiple markets. Levante now makes this possible, while also delivering economies of scope and scale," he said. Charles D. Morgan, Acxiom's Company Leader, said, "Levante is a new force in global Customer Relationship Management. What differentiates it from others is that it brings together OgilvyOne's unmatched direct marketing expertise and local presence with Acxiom's premier AbiliTec technology and related services. For the first time ever, a complete solution can be fully supported in key global markets." About Acxiom Corp. Acxiom Corporation provides a wide spectrum of data products, data integration services, mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new services, modeling and analysis, and information technology outsourcing Information Technology Outsoucing or ITO is a company's outsourcing of computer or Internet related work, such as programming, to other companies. It is used in refence to Business Process Outsourcing or BPO, which is the outsourcing of the work that does not require so much services to major U.S. and international firms. Acxiom recorded annual sales of $754 million in the last fiscal year (ending March 31st, 1999). Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with operations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe and Australasia. It employs more than 5,600 associates worldwide. The discussion in this release regarding Acxiom Corporation contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. About OgilvyOne OgilvyOne Worldwide is the leading one-to-one communications network The transmission channels interconnecting all client and server stations as well as all supporting hardware and software. in the world with 69 offices in 47 countries, with billings of over $1.6 billion. OgilvyInteractive, an integrated offering of OgilvyOne, is one of the largest media buyers on the Internet and recipient of the most creative awards in the industry. Both units are part of Ogilvy & Mather Worldwide, the eighth largest advertising agency network in the world with billings of $9.8 billion.
FOR FURTHER INFORMATION PLEASE CONTACT:
For Levante: Nicholas Turner, Managing Director
Telephone: +44 171-526-5263
For Acxiom: David Allen, Regional Director, Europe
Telephone: +44 171-526-5100
For OgilvyOne: Paul O' Donnell, Executive Vice President
Telephone: +44 171-345-3148
For Acxiom: Rodger Kline, Acxiom Operations Leader
Telephone: 501/342-1322
Bob Bloom, Acxiom Finance Leader
501/342-1321
Please visit the following web sites: www.acxiom.com www.ogilvyone.com Acxiom is a registered trademark of Acxiom RTC See real time clock. , Inc. AbiliTec is a service mark of Acxiom Corporation. Levante Global is a trademark owned jointly by Acxiom Corporation and OgilvyOne. |
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