Acxiom to Help Providian Optimize Outreach to Middle Market Segment; AbiliTec, InfoBase to Be Used in Top-Flight Marketing Database.Business Editors & Technology Writers LITTLE ROCK, Ark.--(BUSINESS WIRE)--Dec. 19, 2001 Acxiom(R) Corporation (Nasdaq:ACXM) today announced an agreement with Providian Financial Corporation (NYSE NYSE See: New York Stock Exchange :PVN (Private Virtual Network) See VPN. ) that leverages Acxiom's Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) expertise and Providian's credit marketing acumen in the creation of a state-of-the-art customized prospect marketing database. Acxiom, a global leader in CDI and customer recognition infrastructure, has created a sophisticated marketing database solution to drive Providian's acquisition campaigns. The solution incorporates Acxiom's Customer Data Integration software, AbiliTec(R), as well as InfoBase(R) TeleSource, the most comprehensive, multi-sourced telephone data product in the U.S. AbiliTec enables the most accurate matching of data from disparate sources to ensure credit card offers are targeted and delivered to the right individuals. "Acxiom's focus on Customer Data Integration is a perfect fit with Providian's customer-focused approach to consumer lending Consumer lending or consumer loans refers to any type of loan product that is not a mortgage; such as a car, boat, manufactured home, home equity loan, home equity line of credit, signature loan, signature line of credit, recreational vehicle, or Certificate of Deposit loans. . Acxiom could help us reduce costs and provide better targeted acquisitions while strengthening our ability to penetrate the middle market, which is where the company is focusing its marketing dollars," said Michael Kelleher, senior vice president of Information Management at Providian. "Providian has become an industry leader because its mission is to provide a quality borrowing experience that leads to active and lasting customer relationships," said Tim Watts, Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Group Leader at Acxiom. About Acxiom Corporation Acxiom Corporation, a global leader in Customer Data Integration (CDI) and customer recognition infrastructure, enables businesses to develop and deepen customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing CDI software, database management services, and premier customer data content through its AbiliTec(R), Solvitur(R) and InfoBase(R) products, while also offering a broad range of information technology outsourcing Information Technology Outsoucing or ITO is a company's outsourcing of computer or Internet related work, such as programming, to other companies. It is used in refence to Business Process Outsourcing or BPO, which is the outsourcing of the work that does not require so much services. Founded in 1969, Acxiom (Nasdaq: ACXM) is based in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and with operations in the United Kingdom, France, Spain and Australia. Acxiom revenues were $1.01 billion for the fiscal year ended March 31, 2001. For more information, please visit www.acxiom.com. About Providian Financial San Francisco-based Providian Financial is a leading provider of credit cards and deposit products to customers throughout the U.S., and also offers credit cards and deposit products in the UK and in Argentina. The company has more than $32 billion in managed receivables and more than 18 million customer accounts. The discussion in this release regarding Acxiom Corporation contains forward-looking statements that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances. Acxiom, AbiliTec, InfoBase and Solvitur are registered trademarks of Acxiom RTC See real time clock. , Inc. |
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