Acxiom provides data to insurance and finance firms with Dataquick acquisition.CONWAY, Ark.--(BUSINESS WIRE)--Sept. 25, 1995--With its recent acquisition of DataQuick Information Systems (Dataquick) Acxiom Corporation (Nasdaq: ACXM) will deliver quality direct marketing data to the insurance and finance industries. Acxiom recently completed the approximately $40 million merger that is expected to add about $20 million in annual revenues and immediately contribute to profits. DataQuick provides mortgage lenders, brokers, appraisers and insurance underwriters with data on prospective customers. With this data, direct marketers can better target specific products to specific prospects, e.g.: deposit services to new homeowners; savings, CDs and other investments to upscale consumers; home equity and other loans to prospects for refinance; and mortgage and other insurance to buyers. DataQuick also offers insurance direct marketers quality data on prospective policyholders, e.g.: life insurance, annuities and other investments to upscale consumers; auto and home insurance to new home owners home owner home n → propriétaire occupant ; and fire and other insurance coverage to investors. "For over 15 years lenders and underwriters have relied on DataQuick for quality real estate-related data on prospective borrowers and policyholders. Combining this information with the customer data we already offer through InfoBased will enable users to employ much tighter selection criteria, target more qualified prospects, and achieve higher deliverability rates and better marketing results." said Charles D. Morgan, Jr., Acxiom's president and chairman of the board. "Rarely do two companies with such complementary business activities come together," said Donald L. Cohn, DataQuick's chief executive officer. Our combined offerings comprise a decision support resource for leaders and insurers previously unavailable in either industry." The former DataQuick Information Systems Inc. will operate as a division of Acxiom Corporation. Acxiom's DataQuick monitors real estate purchasing, finance, and foreclosure foreclosure Legal proceeding by which a borrower's rights to a mortgaged property may be extinguished if the borrower fails to live up to the obligations agreed to in the loan contract. activities nationwide. The company provides information to consumers, industry analysts, lending institutions Noun 1. lending institution - a financial institution that makes loans financial institution, financial organisation, financial organization - an institution (public or private) that collects funds (from the public or other institutions) and invests them in , and the insurance industry. Founded in 1978, DataQuick is headquartered in La Jolla La Jolla (lə hoi`yə), on the Pacific Ocean, S Calif., an uninc. district within the confines of San Diego; founded 1869. The beautiful ocean beaches, in particular La Jolla shores and Black's Beach, and sea-washed caves attract visitors and , California. Acxiom Corporation provides customer-focused decision support systems that include database integration and enrichment, data warehousing See data warehouse. data warehousing - data warehouse , desktop tools, and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" . Founded in 1969, Acxiom is headquartered in Conway, Arkansas Conway is the largest city and county seat of Faulkner CountyGR6, Arkansas. A 2005 special census indicated the population had risen to 52,430 [2]. It is part of the Little Rock-North Little Rock-AR Metropolitan Statistical Area. , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and the United Kingdom. -0- Editor's note--For toll-free sales information, your reader's may call 1-800-922-9466. CONTACT: Sandy Flora Director of Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Ira Rogers and Company, Inc. 512-476-8094 ext. 105 sflora@irarogers.com or Acxiom DataQuick Pete Hoelscher John Karevoll 501-336-1346 909-867-9534 |
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