Acxiom names Whyte as CEO for Europe.

Acxiom Corp. has named Stephen Whyte as its chief executive officer for Europe.

Whyte, former CEO of McCann Ericksen London, brings two decades of marketing and senior client management experience to his role with Acxiom.

"Stephen is a senior and hands-on operating executive, is well connected in the European markets, and has a deep ability to drive market solutions for our global clients," said John Meyor, Acxiom CEO and president. "His agency background is a natural to leverage Acxiom's unique market advantage in identifying consumer insights and converting them into effective customer engagement programs for companies around the globe."

"The future of marketing lies with analytics-driven insight," Whyte said. "Acxiom stands apart in its ability to create this insight and add value for clients across the full marketing spectrum, from data analysis to channel optimization to creative services and measurement. Today's marketer needs the assurance of being able to quantify results, and that plays to Acxiom's strengths."

Whyte, who has additional CEO experience with the Leo Durnett agency, will lead all aspects of Acxiom's European operations from Acxiom's London offices. Acxiom's European presence spans France, Germany, The Netherlands, Poland, Portugal and the United Kingdom.