Acxiom licenses Etak geographic database;PostalPoints Database to be used for geocoding and cartography applications.MENLO PARK Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.--(BUSINESS WIRE)--Aug. 24, 1995--Etak Inc., a leading publisher of digital map databases and software tools, Thursday announced that Acxiom Corporation, a developer of marketing data tools, is licensed to use a customized version of Etak's PostalPoints, a geographic database containing ZIP+4 codes. PostalPoints enables users to rapidly access the latitude and longitude latitude and longitude Coordinate system by which the position or location of any place on the Earth's surface can be determined and described. Latitude is a measurement of location north or south of the Equator. coordinates for more than 23 million ZIP+4 codes. Acxiom will use Etak's data for geocoding, cartography cartography: see map. cartography or mapmaking Art and science of representing a geographic area graphically, usually by means of a map or chart. Political, cultural, or other nongeographic features may be superimposed. , analyzing demographic data for its clients. Another Etak database licensed to Acxiom, the Address Coding Guide, contains house-top level latitude and longitude coordinates. "House-top coordinates are the next level of map accuracy, providing precise representations of house locations," said Garry Dreier, vice president and general manager of Etak's Information Group. Etak's reputation for creating high-quality databases encouraged Acxiom to license the customized PostalPoints, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Ben Dellavedova, who handles mapping and decision support for Acxiom. "It is a very extensive map database," said Dellavedova. "Another contributing factor was Etak's size and sound financial backing," Dellavedova explained. "Acxiom believes in forming long-term business relationships." "Acxiom's selection of Etak databases is a credit to the quality of our technology," said Dreier. "Acxiom is one of the largest data warehouses in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and an elite member of the proprietary software market." With headquarters in Menlo Park, Calif., Etak Inc. is a unit of News Corporation. Under the direction of its chairman, Rupert Murdoch, News Corp. has become a global media company with more than $8 billion in revenue. Among its U.S. holdings are 20th Century Fox Studios, Fox Broadcasting Company, FX (Fox Basic Cable), The New York Post The New York Post is the 13th-oldest newspaper published in the United States and the oldest to have been published continually as a daily.[3] Since 1976, it has been owned by Australian-born billionaire Rupert Murdoch's News Corporation and is one of the 10 , TV Guide, Harper Collins Publishers and Delphi Internet Services. Internet: http:\\www.etak.com. The Information group is based in Princeton, N.J., and applies Etak's digital map data and software tools to business, consumer and commercial markets. Etak Information Group, 214 Carnegie Center, Suite 110, Princeton, N.J., 08540. Phone 609/452-1260. Note To Editors: Acxiom is a registered trademark of Acxiom Corporation. CONTACT: Les Goldberg Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Kellie Reagan, 714/545-3117 |
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