Acxiom announces consumer segmentation solution for marketers.Acxiom Corporation, a provider of customer and information management solutions, has announced the introduction of an enhanced consumer segmentation solution that can allow marketers to grow their business through a better understanding of their consumers within a country--coupled with the ability to compare those consumers across countries. The new solution, Personicx International, results from the combination of Acxiom's customer data management and the extensive data assets attained at·tain v. at·tained, at·tain·ing, at·tains v.tr. 1. To gain as an objective; achieve: attain a diploma by hard work. 2. when Acxiom acquired Claritas Europe and Consodata last year. "Traditionally, marketers rely on country-specific demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. and geo-demographic systems such as Acxiom's Personicx product," said Bruce Bruce, Scottish royal family descended from an 11th-century Norman duke, Robert de Brus. He aided William I in his conquest of England (1066) and was given lands in England. Carroll Car·roll , James 1854-1907. British-born American physician noted for his research on yellow fever. In 1900 he deliberately infected himself with the disease for experimental purposes. , Acxiom's Strategic Development Leader. "These solutions are optimized to perform within a given country and as a result do not allow for effective comparison of consumers between countries. Personicx International changes that." The new system is being made available internationally, starting with the United Kingdom, Germany, France, Spain, the U.S., Poland, the Netherlands and Portugal, underlining un·der·lin·ing n. 1. The act of drawing a line under; underscoring. 2. Emphasis or stress, as in instruction or argument. Acxiom's intentions following the acquisitions it has made over the last 18 months. www.acxiom.com |
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