Acxiom and Unica Corporation Partner to Provide Powerful Marketing Automation Solution; New Combined Solution Leverages Single Customer View Across All Touchpoints.

Business/Technology Editors

LITTLE ROCK, Ark. & LINCOLN, Mass.--(BUSINESS WIRE)--March 5, 2001

Unica(TM), a leading provider of analytical CRM and marketing automation solutions, and Acxiom(R) Corporation (Nasdaq: ACXM), the global leader in Customer Data Integration (CDI) and customer recognition infrastructure, today announced an agreement by which Acxiom has become a Certified Implementor of Unica's Affinium(TM) software suite. (See Alliance Program announcement from Unica dated 11/13/00.)

Under the terms of the co-marketing and systems integration agreement, Unica will make use of Acxiom's AbiliTec(TM) software in combination with its award-winning Affinium software suite. Acxiom will train its consultants to implement the Affinium suite, co-market the solution and include it in the Acxiom Center of Excellence to showcase the combined solution. The combined solution will enable companies to link - in real time - data from disparate data sources across the entire enterprise to form a complete view of their customers. Acxiom and Unica are already working together successfully with a variety of companies.

Unica's Affinium delivers deep functionality for customer interaction and campaign management, data mining and predictive modeling, real-time personalization, and reporting. Acxiom's AbiliTec is CDI software powered by patented linking technology already adopted by leaders in the technology, financial services, telecommunications and retail industries to create a comprehensive, single view of an individual customer across the enterprise. Rick McGraw, Acxiom's Executive Leader, noted that Unica's Affinium software suite will provide its customers with a complete marketing automation solution that includes powerful analytical capabilities that enable companies to take full advantage of data content to present more relevant and meaningful offers to customers. "Additionally, the combination of AbiliTec and Affinium's unique open architecture will enable companies to rapidly and easily deploy a robust marketing automation solution that can interact simultaneously with multiple data sources," McGraw said.

"The combination of Unica's Affinium with Acxiom's AbiliTec software and database marketing expertise will be invaluable in helping companies leverage a single view of customers across all touchpoints," said Yuchun Lee, Unica's co-founder and CEO. "This powerful solution will enable companies to create dynamic, highly personalized customer interactions that increase sales and build loyalty."

About Unica

Unica, a leading provider of analytical CRM and marketing automation solutions, helps innovative businesses achieve one-to-one marketing through personalized interactions at the right time, through the right channels. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, real-time personalization, and reporting. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Lands' End, Scotiabank, Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott, and AOL-AAdvantage. For more information, call 781-259-5900 or visit www.unicacorp.com.

About Acxiom

Acxiom Corporation, the global leader in real-time, multi-channel Customer Data Integration, enables businesses to develop and deepen customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing Customer Data Integration software, database management services, and premier customer data content through the AbiliTec(TM), Solvitur(R), and Infobase(R) products, while also offering a broad range of information technology outsourcing services. Founded in l969, Acxiom (Nasdaq: ACXM) is based in Little Rock, Arkansas, with locations throughout the United States and with operations in the United Kingdom, France, Spain and Australia. Acxiom revenues were $1.06 billion for the 12 months ended December 31, 2000. For more information, please visit www.acxiom.com.

The discussion in this release regarding Acxiom Corporation contains forward-looking statements that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances.

Unica, Unica Affinium, Affinium, Affinium Campaign, Affinium Model, Affinium Interact, Affinium eMessage, Affinium Report, Universal Dynamic Interconnect, Keep Each Customer in Focus, Customer Value Maximization, MAP, and One-to-One Optimization are trademarks of Unica. Acxiom, InfoBase, and Solvitur are registered trademarks of Acxiom, RTC, Inc. AbiliTec is a trademark of Acxiom Corporation.