Acxiom and Strategic Mapping ink agreement; major reseller pact covers GIS technology, data products.CONWAY, Ark.--(BUSINESS WIRE)--June 20, 1995--Acxiom Corporation (Nasdaq:ACXM) and Strategic Mapping Inc. (SMI (1) (Storage Management Initiative) The initiative developed by the SNIA in 2003 to create a single standard interface for storage management technologies used by multiple vendors and networking communities. ) today announced they have entered into a long term reseller and technology licensing agreement to resell one another's database management marketing products targeting the retail, finance, insurance, lodging and automotive industries Automotive Industries, Ltd. (Hebrew: תעשיות רכב נצרת עלית, תע"ר . In addition, the two companies will also build enhanced products based on Acxiom's marketing data tools and SMI's technology. Acxiom's new marketing tool, Acxiom MarketGeo(TM) is a geographic information systems geographic information system (GIS) Computerized system that relates and displays data collected from a geographic entity in the form of a map. The ability of GIS to overlay existing data with new information and display it in colour on a computer screen is used primarily to tool that allows users to quickly access geographical data stored in an Acxiom-based data warehouse. Acxiom MarketGeo helps users select geographical information using any data elements contained in the customer's database, which can then be imported to Excel, Lotus or similar programs for desktop analysis. "This new agreement gives our customers the capability to attain true geographic profiles on their customers right down to the street they live on," said Charles D. Morgan Jr., Acxiom's president and chairman. SMI will take Acxiom's data and offer it to users of SMI's Atlas GIS and Conquest systems, allowing easy access to data stored in the Acxiom MartketGuide(SM) suite of database access tools. In addition, SMI will create new proprietary segmentation products using InfoBase(TM) data. An Acxiom company, InfoBase offers a wide variety of database and analysis products. Through these products, Acxiom covers the full range of data enhancement and analysis needs and offers the customer the ability to customize these products to meet specific client needs. The addition of Acxiom data allows SMI to continue expanding its data offerings as part of an ongoing strategy to provide the most complete set of marketing information available from one company. In addition to the Acxiom data, SMI currently recalls data from Dun & Bradstreet, A.C. Nielsen, Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. Inc. (IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. ) and other widely recognized content providers. Acxiom, headquartered in Conway, Arkansas Conway is the largest city and county seat of Faulkner CountyGR6, Arkansas. A 2005 special census indicated the population had risen to 52,430 [2]. It is part of the Little Rock-North Little Rock-AR Metropolitan Statistical Area. , provides proprietary software, tools and services that unify multiple internal databases and integrates them with external InfoBase information to create a unique customer knowledge base. Acxiom also supplies interfaces to facilitate desktop access to this knowledge, data warehouse technologies for client/server distribution and a range of outsourcing options to database marketers, Fortune 500 companies and other firms. Founded in 1983, Strategic Mapping, Inc., headquartered in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California. , is the leader in GIS software This is a list of notable GIS software applications. See also the comparison of GIS software. Open source software Most widely used open source applications:
CONTACT: Ira Rogers and Company Sandy Flora, 512/476-8094, ext. 105, or sflora@eden.com or Acxiom Corp., Conway Pete Hoelscher, 501/336-1346 Robert S Robert, Henry Martyn 1837-1923. American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876). Noun 1. . Bloom, 501/336-1321 or Strategic Mapping Inc. David Radoff, 408/970-1849 |
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