Acxiom and Lockheed Martin Form Alliance to Deliver Real-Time Customer Relationship Management Solutions.Business Editors/Technology Writers LITTLE ROCK, Ark.--(BUSINESS WIRE)--July 26, 2000 Partnership to Deliver Rapid `Intelligent Personalization` of Customer Information Via AbiliTec CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control Technology Acxiom(R) Corporation (Nasdaq: ACXM), the global leader in Customer Data Integration (CDI), today announced a strategic alliance with Lockheed Martin's (NYSE NYSE See: New York Stock Exchange : LMT LMT left mentotransverse (position of fetus). ) Integrated Business Solutions company to offer Acxiom's patented AbiliTec(SM) CDI technology as part of Lockheed Martin's customer relationship management(CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) eBusiness solutions. AbiliTec is Acxiom's revolutionary new enterprise CDI offering, which enables customer relationship management systems to more accurately and rapidly create a comprehensive view of the individual customer. The alliance combines Acxiom's expertise in CDI technology with Lockheed Martin For the former company, see . Lockheed Martin (NYSE: LMT) is a leading multinational aerospace manufacturer and advanced technology company formed in 1995 by the merger of Lockheed Corporation with Martin Marietta. IBS' comprehensive eBusiness and enterprise integration solutions. Lockheed Martin, rated as the top Federal Systems Integrator and one of the nation's top four in eBusiness solutions and IT outsourcing, will leverage its historic strengths in systems engineering, back-office integration and complex project management to provide CRM solutions incorporating AbiliTec CDI technology to business customers in the U.S. and worldwide. "This is a powerful offering for major organizations working to achieve true customer intimacy," said Gary P. Mann, Lockheed Martin IBS IBS Irritable bowel syndrome, see there president. "We're pleased to include AbiliTec in our eBusiness CRM portfolio. With Acxiom's technology, we can help our mutual customers develop and deepen their customer relationships. Acxiom's AbiliTec makes personal, bulletproof Refers to extremely stable hardware and/or software that cannot be brought down no matter what unusual conditions arise. See industrial strength. bulletproof - Used of an algorithm or implementation considered extremely robust; lossage-resistant; capable of correctly customer relationship management a virtual certainty. Combined with our hard-won reputation for delivering complex solutions on time and on budget, we will provide to our customers robust, cost-effective, rapid-response CRM capabilities." Acxiom Company Leader Charles D. Morgan added, "With AbiliTec, contact information is linked in real time to customer data from internal and external sources. This capability allows creation of an instantaneously accurate panoramic customer view to better align loyalty, marketing and frequent-buyer programs with the one-to-one needs of the individual customer. "AbiliTec will help Lockheed Martin IBS customers meet the challenges of understanding their customers in real time and respond with personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product , sales and service. At the same time, Lockheed Martin's large-scale business systems integration expertise enables us to insert AbiliTec into our customers' enterprises so that they can realize those benefits." About Acxiom Corporation Acxiom Corporation, a global leader in real-time, multi-channel Customer Data Integration, enables businesses to develop and deepen customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing data integration technology, database management services, and premier customer content through its AbiliTec(SM), Solvitur(R) and InfoBase(TM) products, while also offering a broad range of information technology outsourcing Information Technology Outsoucing or ITO is a company's outsourcing of computer or Internet related work, such as programming, to other companies. It is used in refence to Business Process Outsourcing or BPO, which is the outsourcing of the work that does not require so much services. Founded in 1969, Acxiom (Nasdaq: ACXM) is based in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and with operations in the United Kingdom, France, Spain and Australia. Acxiom revenues were $964.5 million in the fiscal year ended March 31, 2000. For more information, please visit www.acxiom.com. About Lockheed Martin Integrated Business Solutions Integrated Business Solutions Company, headquartered in Orlando, Fla., is the commercial IT services arm of the Lockheed Martin Corporation. IBS is an international IT services provider that partners with customers for IT outsourcing, e-business solutions, enterprise systems integration, and technology training solutions. Lockheed Martin is a global enterprise principally engaged in the research, design, development, manufacture and integration of advanced-technology systems, products and services. For more information about Integrated Business Solutions, visit our web site at http://www.ibs-lmco.com. The discussion in this release regarding Acxiom Corporation contains forward-looking statements that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances. Acxiom is a registered trademark of Acxiom RTC See real time clock. , Inc. InfoBase is a trademark and AbiliTec is a service mark of Acxiom Corporation. |
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