Acxiom and InfoBase Offer Information-Driven Business Solutions With New Reference Program.CONWAY, Ark.--(BUSINESS WIRE)--Oct. 6, 1995--Acxiom Corp. and InfoBase today announced Case-in-Point, a free reference program that reports on the use of consumer and business information to power business strategies across a wide range of industries. The program consists of bi-monthly newsletters, case studies, and reports on information-driven business solutions. It is offered as a service to business executives, and to the information technologists, agencies, and consultants who support them. "Becoming information-driven in our own marketing efforts is vital to our future growth," explains Charles Morgan Charles Morgan is the name of:
"Unfortunately, independent research and our own experience have shown that many companies are still struggling to master database marketing," said Don Barrett, senior vice-president at Acxiom. "Our purpose is to offer quality reference materials showcasing excellence in information-driven solutions." Cross-Rapp-Associates, a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of consulting practice whose principals, Richard Cross Richard Cross is the name of:
An overview of the September Case-in-Point newsletter includes: Interactive Marketers Get Real -- This guest column by marketing expert Richard Cross discusses how to take maximum advantage of the new interactive media. The Story of Customer Data -- A new series kicks off with background from Don Hinman, Ph.D., Acxiom business development executive, on basic types of data (transaction versus lifestyle, attitudinal, response, etc.). Marketers Share Their Data Experiences -- Short abstracts of the case studies and reports available with this issue, which include: o Marriott Vacation Club International  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . built a 4.5 million name prospect database, which it uses to target prospecting efforts more effectively. o Hendrix College Hendrix College is listed in Loren Pope's Colleges That Change Lives. College history Hendrix College was founded as a primary school called Central Institute in 1876 at Altus, Arkansas, by Rev. Isham L. Burrow. in Conway, Ark. is using database tools and modeling services to refine its recruitment strategies in the increasingly competitive college admissions market. o Data Mastery in Banking, a report on the state of information- based banking, with input from several sources on the challenges and the data solutions evolving in this industry. o Signet Banking Corporation has turned its attention to building its retail businesses after proving the success of its information- based strategy in credit cards. o First NH Bank uses demographic and lifestyle data to deepen customer relationships and to win customers away from a growing cast of competitors. o Retaining Customers Through Modeling, a report with consultant Randy Hlavac of Marketing Synergy, Inc., on improving customer retention in publishing and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . First Annual Data-Preneurs Contest! In cooperation with Marriott Vacation Club International (MVCI MVCI Marriott Vacation Club International (timeshare) MVCI Modular Vehicle Communication Interface MVCI Mobile Virtual Circuit Identifier ), whose case study is featured with this issue, Acxiom is running a contest to discover what leading-edge users of data are experiencing. MVCI is offering a free mini-vacation for two at select MVCI locations for the winning entrant to this contest. Entrants must relate their greatest success or failure in capturing, storing, and using consumer or business data. Case-in-Point's distinguished panel of Advisors includes: o Guy Abramo, Decision-Support Manager, Mobil Oil Corporation o Roger Binkley, President, Ira Rogers & Company o Stevan Grosvald, President, Grosvald & Associates o Wade Leftwich, Group Publisher, American Demographics o Joseph Levy, President and Publisher, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. Communications, Inc. o Donald Mann Sir Donald Mann (March 23, 1853 - November 10, 1934) was a Canadian railway contractor and entrepreneur. Born at Acton, Ontario, Mann studied as a Methodist minister but worked in lumber camps in Ontario and Michigan before moving to Winnipeg, Manitoba. , President, Fusion Marketing o Joan JP Piercy, Senior Vice President, Physicians Mutual Insurance o Tim Prunk, Senior Vice President, The Polk Company o Tom Ratkovich, President, Applied Segmentation Technology o Alan Steele, Vice President, Operations, Doubleday Books & Music o Paul Wang, Associate Professor, Northwestern University Northwestern University, mainly at Evanston, Ill.; coeducational; chartered 1851, opened 1855 by Methodists. In 1873 it absorbed Evanston College for Ladies. , Medill School of Journalism Northwestern University's Medill School of Journalism (often just called Medill) is one of the premier journalism, integrated marketing, and media schools in the United States. o Ken Wells, Database Resource Director, Conde Nast Publications Acxiom provides decision support systems that deliver the knowledge corporations need to drive their business, by enriching internal data with external information from InfoBase, then making it accessible enterprise-wide via data warehouses built on specific industry expertise. Founded in 1969, Acxiom is headquartered in Conway, Ark., with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and the United Kingdom. The company's stock is listed on Nasdaq ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors ACXM. -0- Editor's note--for an application to subscribe to Case-in-Point or for more information, your readers may call 800-332-6391. CONTACT: Sandy Flora Director of Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Ira Rogers and Company, Inc. 512-476-8094 ext.105 Fax: 512-476-3203 sflora@irarogers.com or Acxiom Contact: Case-in-Point Contact Pete Hoelscher Janet Smith 501-336-1346 1-800-332-6391 Fax: 501-336-3913 wheresjan@aol.com |
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