Acxiom and Equitec Join Forces to Provide Customer-Centric Retail Solutions.Business Editors & Technology Writers LITTLE ROCK, Ark. & CLEVELAND--(BUSINESS WIRE)--Jan. 13, 2003 Acxiom(R) Corporation (Nasdaq:ACXM), the premier provider of customer information infrastructure, and Equitec(R), a business intelligence solutions provider, have combined their strengths to offer Customer-Centric Retail Solutions to the nation's leading retailers and suppliers. By joining Acxiom's Customer Information Management Solutions with Equitec's advanced analytics and retail customer intelligence, the companies can provide retailers with data-driven solutions to many of their challenges. Customer-Centric Retail Solutions capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. retailers' existing data assets to maximize the value of customer relationships. These solutions can help identify supply chain efficiencies, increase revenues and decrease operational costs, improve incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales, profits and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and target marketing at the household or business level. Furthermore, Customer-Centric Retail Solutions have been successfully deployed with a variety of leading retailers and suppliers. "The assets that Acxiom and Equitec have collectively brought us, and their continual focus on improved business strategy, have significantly augmented and shaped our marketing strategy," says Donald Hodson, Director of Strategic Marketing Intelligence for The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box , the nation's largest home-improvement retailer. The dynamic nature of today's saturated retail marketplace along with a stagnant economy makes it a difficult road ahead. Therefore Acxiom and Equitec continually monitor the complex retail environment to devise business solutions that can help retailers and suppliers surpass market challenges. These solutions uncover the correlation between customer behavior and several areas of expenditures, key to every retail organization including advertising and marketing, inventory, merchandising, real estate, information technology, sales and service, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and customer relationships. To achieve this, the companies integrate actionable business intelligence with retailers' existing processes and systems resulting in a more customer-intelligent enterprise. About Acxiom Corporation Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver customer information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration(R) (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) technology, data content, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and in the United Kingdom, France and Australia. About Equitec Equitec is a market leader in providing customer-based business intelligence solutions designed specifically for retailers and their suppliers. Equitec specialists design innovative methods and tools to integrate with end-user knowledge that uncover opportunities to increase business efficiencies and enhance competitive advantage. Equitec, headquartered in Westlake, Ohio Westlake is a city in Cuyahoga County, Ohio, United States. The population was 31,719 at the 2000 census. Geography Westlake is located at (41.454439, -81.928657)GR1. , was founded in 1995. |
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