Acxiom and Arbor Software Team to Integrate Leading OLAP Server with Customer-Based Data Warehousing Solutions.CONWAY, Ark.--(BUSINESS WIRE)--Oct. 21, 1996--Acxiom(R) Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ACXM) and Arbor(R) Software Corp. (NASDAQ:ARSW ARSW Annual Report of the Secretary of War ) today announced a partnership to integrate Essbase(R), Arbor's multidimensional database server, with information held in Acxiom's data warehouses, making data readily accessible to clients that require rapid, multi-user access to consolidated, enterprise data. Acxiom builds and manages all aspects of customer-based data warehouses and DSS (1) (Digital Signature Standard) A National Security Administration standard for authenticating an electronic message. See RSA and digital signature. (2) (Digital Satellite S applications for large, primarily Fortune 1000 companies. Utilizing a simplified 3-tiered approach, Acxiom builds systems that enable clients to analyze their internal databases. First, an Acxiom client's disparate databases are cleansed and integrated. Next, they are overlaid with external InfoBase information to create a unified customer knowledge base. Finally, data warehouses combined with desktop decision support tools make the information usable by corporate decision makers. Arbor develops high performance, multidimensional database software for business planning, analysis and management reporting applications. Their flagship product, Essbase, is a leader in the OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. (On-Line Analytical Processing (database) On-Line Analytical Processing - (OLAP) A category of database software which provides an interface such that users can transform or limit raw data according to user-defined or pre-defined functions, and quickly and interactively examine the results in various dimensions ) market. Essbase supports simultaneous, multi-user read/write operations at the server, enabling analysts to update projections and run interactive "what if" scenarios in a shared data environment Automation services that support the implementation and maintenance of data resources that are used by two or more combat support applications. Services provided include: identification of common data, physical data modeling, database segmentation, development of data access and . Products Combined Strengths Provide Clients with Competitive Edge Today's competitive landscape has dramatically changed the planning and analysis activities of corporations worldwide. In the past, simple extrapolation (mathematics, algorithm) extrapolation - A mathematical procedure which estimates values of a function for certain desired inputs given values for known inputs. If the desired input is outside the range of the known values this is called extrapolation, if it is inside then of past performance and "educated guesses" were acceptable for making business decisions. In the current environment, increasingly dense volumes of information must be intelligently analyzed. To provide these capabilities, companies are turning to data warehousing technology. However, multiple studies and development failures have shown that a warehouse is only as useful as the data value contained within. While financial data is generally pristine, data cleanliness is clearly among the most costly problems associated with customer information. It is subject to multiple errors that start at order entry and propagate. "Information content is essential to exploitation of a data warehouse," said Dave Wilson, Acxiom Business Unit executive. "A company that is able to enhance the intrinsic value Intrinsic Value 1. The value of a company or an asset based on an underlying perception of the value. 2. For call options, this is the difference between the underlying stock's price and the strike price. of customer and market information will attain a distinct competitive advantage." While Acxiom focuses on constructing warehouses, crunching customer data, and enhancing the data utilizing its massive consumer and business database, Arbor provides optimized multidimensional support for analysis. "The combined solution from Acxiom and Arbor Software takes sales and marketing activities away from an art form and closer to a science," said Jim Dorrian, president and chief executive officer of Arbor Software. "This integration enables our customers to analyze large volumes of customer data to assess market trends and seize new market opportunities." "Acxiom has taken a major step becoming an Arbor Alliance Partner," said Charles D. Morgan, Jr., Acxiom chairman and president. "We believe this relationship will provide significant business opportunities to both companies. By utilizing Essbase with Acxiom's IBConsumer sm and IBBusiness sm databases, companies will have the ability to easily deploy highly adaptable queries of tens of millions of customer records." About Arbor's Essbase Essbase is a multidimensional database optimized for business planning, analysis and management reporting applications such as profitability analysis, budgeting, forecasting, planning, financial consolidations, sales analysis and EIS (1) (Executive Information System) An information system that consolidates and summarizes ongoing transactions within the organization. It provides top management with all the information it requires at all times from internal and external sources. . Based upon a true, client/server architecture, Essbase supports multi-user read and write access, large-scale data capacity, robust analytical calculations, flexible data navigation and consistent, rapid response times. The Essbase server's open architecture supports direct data access using standard spreadsheets, leading third-party query, reporting and EIS tools and Web browsers. Essbase scales from a single-user version to an enterprise OLAP solution serving thousands of users with databases that are hundreds of gigabytes in size. Essbase enables corporations to deliver OLAP applications directly from operational systems, or as a data mart within an overall data warehousing architecture. Essbase operates on Windows NT, OS/2, UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). and AS/400 servers across all major networks connected to Windows, Macintosh and UNIX clients. About Arbor Software Arbor Software Corp. (NASDAQ:ARSW) develops and markets client/server software for business planning, analysis and management reporting. Arbor's products are used by more than 800 corporations spanning a broad range of industries and business applications including BankBoston, Fidelity, Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). , Neutrogena, Pennzoil, PEPSICO, Prudential and Sears. Arbor has over 100 applications, services, tools and platform partners, including Fujitsu, Hewlett-Packard, IBM and Microsoft See Microsoft and IBM. . Arbor's products are sold direct, as well as through system integrators and VARs worldwide. Arbor's offices are located in Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Sunnyvale, Calif., Washington D.C., Hamburg, Germany, London, Paris and Sydney, Australia. More information on Arbor products and services can be found on Arbor's World Wide Web (WWW WWW or W3: see World Wide Web. (World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site. ) site at http://www.arborsoft.com. About Acxiom Corporation Acxiom provides a wide spectrum of data products, data integration services, mailing list processing services, as well as data warehousing and decision support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services to major firms in the United States and United Kingdom. Founded in 1969, Acxiom is headquartered in Conway, Ark., with operations throughout the United States and the United Kingdom. -0- Note to Editor: For toll information, readers may call 800/922-9466. Acxiom's Web page is http://www.acxiom.com. CONTACT: Acxiom Corporation Marice Gardner, 501/336-1264 mgardn@acxiom.com or Arbor Software Joanna McMillan, 408/541-4035 jmcmillan@arborsoft.com or Flora Public Relations Sandy Flora, 512/990-8811 sflora@eden.com |
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