Acxiom Works with Switchboard to Broaden Its Web-Hosted Directory Technologies.

Business Editors/High-Tech Writers

LITTLE ROCK, Ark.--(BUSINESS WIRE)--Aug. 8, 2003

Switchboard Incorporated, a leading provider of directory technology and online yellow pages solutions, has implemented Acxiom(R) Corporation's (Nasdaq:ACXM) InfoBase(R) Telephone Directories (IBTD) to help broaden its market leadership by enabling yellow pages publishers, newspaper publishers, internet portals, businesses and consumers to connect with each other quickly and accurately.

Founded in 1995 and based in Westboro, Mass., Switchboard Incorporated is a pioneer of locally oriented business searching, interconnecting consumers searching for specific products and services with the merchants that provide them.

"Needless to say, accurate listings are imperative," said Erik Simon, Switchboard director of business development. "However, the dynamic nature of the directory technology business demands that we not only provide a product with breadth and depth in regard to individual categories, we also need a data provider that can bend and flex to our changing business needs."

Acxiom, with more than 30 years' experience helping some of the world's largest companies to maximize the value and enhance the profitability of their relationships with their customers, was added to Switchboard's lineup.

InfoBase Telephone Directories is a powerful site license database that quickly, conveniently and cost-effectively provides Acxiom clients and their users with access to more than 113 million telephone listings throughout the U.S. for reference, call center and marketing applications. Acxiom offers IBTD for both business and residential listings, with more than 18 million business and 95 million residential listings.

InfoBase business data is collected from a variety of sources, including more than 5,000 telephone directories, as well as other public sources. It is refreshed monthly in order to ensure the most current data. Moreover, Acxiom continually analyzes the quality of the data and searches for new sources of data.

"Switchboard is a famous pioneer and a leading innovator of Web-hosted directory technology," said Acxiom Company Leader Charles D. Morgan. "So we were excited to be given the opportunity to work with them to create a more accurate and complete data set. Switchboard immediately recognized the importance of the large scope of InfoBase Telephone Directories, as well as Acxiom's continual updating of the data for accuracy."

About Acxiom

Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan.

Acxiom and InfoBase are registered trademarks of Acxiom Corporation.