Acxiom Web-based Segmentation System Adds Scarborough Research Local Market Insights.PersonicX VisionScape offers marketers real-time analytical and mapping tools with a wealth of consumer behavior and attitude information LITTLE ROCK, Ark. -- Comprehensive consumer shopping insights from Scarborough Research are now available in Acxiom([R]) Corporation's new PersonicX VisionScape[TM]. The Scarborough data, along with consumer data provided by Acxiom, allows marketers to dive deep into the consumer mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. with specifics on behaviors and location characteristics for U.S. markets as measured by Scarborough. PersonicX VisionScape's Web-based mapping and segmentation system is Acxiom's latest innovation in the Personicx([R]) family of household-level segmentation tools. PersonicX is a household-level segmentation system that places U.S. households into one of 70 distinctive segments and 21 life-stage groups based on specific consumer behavior and demographic characteristics. Using PersonicX's industry-leading customer-coded system, VisionScape accesses a comprehensive library of consumer behaviors and attitudes using Scarborough Research to build in-depth views of specific markets. Information on consumer markets includes traffic, consumer expenditures, population demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , channel and media preferences, and more. "Adding Scarborough's industry-leading data to PersonicX VisionScape allows marketers to more precisely target their messages based on specific consumer behavior," said Louis Rolleigh, Acxiom's consumer segmentation and analysis product leader. "Now, companies can access online their PersonicX-coded data, along with Scarborough data, to make decisions regarding all of their marketing campaigns. With the Scarborough data, marketers can examine consumer behavior unique to a particular city or analyze similarities across markets." Marketers can use PersonicX VisionScape to analyze questions such as, "Which consumers are most likely to be attracted to my new product offering?" and "Where is the best location for my new store?" VisionScape allows the easy creation of custom target groups based on PersonicX-coded customer or third-party survey data. In addition, its easy-to-use report generator Same as report writer. allows businesses to share critical marketing data with all stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. across an enterprise, providing businesses a consistent framework from which to view and respond to the consumer landscape. "PersonicX VisionScape gives businesses hands-on access to tools that generate immediate, precise and actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. results," Rolleigh said. "In today's customer-centric marketplace, it's a given that understanding your customers will make the difference in whether or not you make the sale." About Acxiom Corporation Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) technology, data, database services, IT outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. , risk mitigation, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Europe, and in Australia, China and Canada. For more information, visit www.acxiom.com. About Scarborough Research Scarborough Research (www.scarborough.com, info@scarborough.com) measures the lifestyle and shopping patterns, media behaviors, and demographics of American consumers. Products and services include the Media Rating Council (MRC See Maximum return criterion. ) accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. consumer insight studies in 81 Top-Tier Markets, and a Multi-Market Study. Scarborough Research also has Scarborough USA+ (a national database), Hispanic studies, and custom research solutions among its service portfolio. With more than 30 years of experience, Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations) sports teams and leagues, and out-of-home media companies. Surveying more than 220,000 adults annually, Scarborough is a joint venture between Arbitron Inc. (www.arbitron.com) and The Nielsen Company The Nielsen Company is a global information and media company. It was formed in 1964 through the merger of two Dutch publishing companies De Spaarnestad and Cebema. Its original name was Verenigde Nederlandse Uitgeversbedrijven (www.nielsen.com). Acxiom is a registered trademark of Acxiom Corporation. |
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