Acxiom Validates Revolutionary Customer Data Integration Technology; AbiliTec Provides Enhanced Customer Knowledge At Significant Cost Savings.

Business Editors & High Tech Writers

LITTLE ROCK, Ark.--(BUSINESS WIRE)--Jan. 10, 2000

Acxiom(R)(Nasdaq: ACXM) announced today the successful validation of its customer data integration AbiliTec(SM) technology with the completion of the "Second One Hundred Days Project." That project resulted in substantial improvements in the cost and speed of combining (or appending) data and substantially improving the accurate matching of valid names and addresses.

"The results are truly breakthrough, with cycle times reduced over 75 percent, more than 50 percent reduction in computer processing, up to 20 percent reduction in man hours, and dramatic improvements in matching rates which yield high rates of return for our customers," said Rodger Kline, Company Operations Leader. "With only partial results tabulated, teams for five major customers documented potential hard dollar customer cost savings in mailing costs alone exceeding $50 million annually and identified significant new revenue opportunities for Acxiom. These stunning results considerably exceeded our expectations. Rarely can a company adopt and implement a new technology as quickly as our associates did with AbiliTec. We are very proud of the job they have done."

On December 14, 1999, the Aberdeen Group released a profile titled "Acxiom's AbiliTec: Key to Creating a Total Customer View (www.acxiom.com/abilitec/aberdeen.pdf). The report defines the usefulness of AbiliTec to companies keen on optimizing their customer relationship management (CRM) capabilities. Because AbiliTec allows a unified view of the customers across multiple business lines and databases, it facilitates true CRM. In this role, AbiliTec works as a customer data integration product that, when linked to Acxiom's comprehensive knowledge base of consumer and business name and address repositories, supplies a single, accurate view of an individual.

The Second One Hundred Days Project was initiated to test, validate and apply the AbiliTec technology internally on a broad scale and fast path it into major customer data integration applications. Participation was strictly voluntary and open to all customer service teams at Acxiom. Seventy-one customer account teams successfully met the requirements for completion and will participate in the AbiliTec Winners Circle recognition program.

"We believe that there is no better test bed for AbiliTec than the large-scale custom database and data warehouse solutions that Acxiom builds every day for major blue chip companies," said Charles Morgan, Acxiom Company Leader. "The results from this project are truly outstanding and prove that AbiliTec is the revolutionary new technology for customer data integration."

Kline continued, "The 71 project teams that reached the AbiliTec Winners Circle have proven that this new technology will have substantial benefits for the financial services, insurance, retail, telecommunications and technology industries, as well as the traditional direct marketing industry."

Acxiom is presently offering AbiliTec licenses to clients who are integrating large amounts of customer information for full-scale CRM implementations or standard customer database management initiatives. AbiliTec has already attracted two major partners, Dun & Bradstreet and Abacus, and is being implemented by select key customers, including Deluxe Corporation. The company expects several additional licenses to be announced over the next few months.

About Acxiom Corp.

Acxiom Corporation provides a wide spectrum of data products, data warehousing and data integration services, mailing list services, modeling and analysis, and information technology outsourcing services to major U.S. and international firms. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with operations throughout the United States and in the United Kingdom, Australia, France and Spain. More information is available on www.acxiom.com.

Except for the historical information contained herein, the matters discussed in this news release are forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. Potential risks and uncertainties include, without limitation, that the AbiliTec technology will provide (1) cycle times reduced over 75 percent (2) more than 50 percent reduction in computer processing (3) up to 20 percent reduction in man hours required (4) dramatic improvements in matching rates which yield high rates of return for our customers (5) hard dollar customer cost savings in mailing costs alone exceeding $50 million annually for five major customers (6) significant new revenue opportunities for Acxiom (7) a single unified view of customers across multiple business lines and databases (8) a revolutionary new technology for customer data integration (9) substantial benefits for financial services, insurance, retail, telecommunications, and technology industries as well as the traditional direct marketing industry and (10) several additional licenses to be announced over the next few months. Other factors are detailed from time to time in the company's press releases, periodic reports and registration statements filed with the Securities and Exchange Commission. The company undertakes no obligation to publicly release any revision to any forward looking statement to reflect any future events or circumstances.