Acxiom Unveils Chomonicx, First Geodemographics Marketing System in Japan.

TOKYO -- Acxiom(R) Corporation (Nasdaq: ACXM), the largest customer data management services company in the world, today unveiled its new Chomonicx(SM) neighborhood lifestyle consumer segmentation system, the first geodemographics product designed for targeted marketing throughout Japan.

Chomonicx differentiates the demographics and associated consumer behaviors for each chome, or city district, in Japan into one of 32 consumer lifestyle clusters. Companies applying Chomonicx to responder files, a customer database, direct marketing list or customer satisfaction survey data can focus their marketing budget on the households in a chome that are most likely to respond to their marketing message. By providing increased focus, Chomonicx can help companies improve efficiency and timeliness by marketing directly to customers who are more likely to be interested in purchasing their goods or services.

"The fact that Acxiom is first in Japan with a segmentation system is an excellent measure of Acxiom's innovation and our drive to help our global clients," said Acxiom Company Leader Charles D. Morgan. "Acxiom's segmentation products have proven highly successful in the U.S. and Europe, and we believe Chomonicx, which was uniquely built just for the Japan market, will establish the gold standard for geodemographic target marketing in Japan."

Acxiom has analyzed 170,000 chomes in Japan using huge quantities of customer survey information, including census data, to create the Chomonicx clusters. The clusters represent the analysis of the lifestyle characteristics of homes within each chome.

"People with similar cultural backgrounds, needs and perspectives tend to gravitate toward each other," said Josh Herman, Acxiom's product leader for data product innovations, who coordinated the development of Chomonicx. "Neighborhoods can be grouped into 'clusters' that exhibit similar demographic and behavioral characteristics, and can be used to predict which consumers are the best target markets for a product or service."

Acxiom will offer demonstrations of Chomonicx at the Data Warehouse and Customer Relationship Management Expo in Tokyo July 7-9 at booth 25-23.

Acxiom Corporation

Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and Japan. For more information, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation. Chomonicx is a service mark of Acxiom Corporation.