Acxiom Releases Revolutionary New Web Service for Insurance Professionals; Receive Fast, Reliable Home Replacement Cost Estimates On the Internet.

SAN DIEGO--(BUSINESS WIRE)--Nov. 15, 1999--

Acxiom(R) Corporation (Nasdaq:ACXM), the nation's leading source of real estate information solutions for business professionals, announces the general commercial availability of DataQuick(R) Home Replacement Cost Estimator(TM), an exciting new Internet service that combines the DataQuick national real property database of over 42 million residential properties with Marshall & Swift's extensive repository of labor and material cost data for home reconstruction.

Developed primarily as a tool for the insurance industry, DataQuick Home Replacement Cost Estimator provides home replacement cost estimates via the Internet. This ability to quickly and conveniently receive up-to-date home replacement cost valuations can result in more profitable underwriting and claims settlement. DataQuick Home Replacement Cost Estimator has been designed to save time, eliminate unnecessary keystrokes and validate user input by providing automatic property characteristics. This easy-to-use product can significantly improve work flow efficiency and increase the agents' ability to provide timely quotes to potential customers and to those customers wishing to renew existing homeowner insurance policies.

Most notably, DataQuick Home Replacement Cost Estimator is the only Internet product of its kind to offer fast, reliable, and cost-effective home replacement cost quotes to insurance professionals. Its automated design can greatly accelerate productivity, save time, and in the end, save money. And, since this service is available on the Internet, users have immediate access to estimate twenty-four hours a day, seven days a week. Finally, DataQuick Home Replacement Cost Estimator enables insurance carriers to efficiently manage their risk by determining the extent to which their homeowner insurance portfolios are over/underinsured. According to Marshall & Swift, over 70 percent of homeowners in the United States are underinsured by as much as 30 to 35 percent.

To access DataQuick Home Replacement Cost Estimator, an agent or carrier simply logs-on to Acxiom/DataQuick's web site at www.dataquick.com, and searches a property by owner's name, address, or parcel number. The powerful estimating engine does the rest!

Users are able to customize various features and materials such as flooring, roofing, walls, tile, paint, decking, pool, irrigation system, etc., for even greater accuracy. DataQuick Home Replacement Cost Estimator has unique features that automate much of the work that an insurance agent has typically been required to do in the past. Agents no longer have to rely on a customer's knowledge of key property characteristics; nor do they have to double-check customer-supplied information for accuracy. DataQuick Home Replacement Cost Estimator eliminates these tedious steps by automatically pulling property characteristics from the DataQuick database. This reduces data entry and quickly confirms information such as square footage, number of bedrooms, number of baths, and year built.

DataQuick Home Replacement Cost Estimator is available for the price of $2.00 per report at www.dataquick.com. This powerful product is currently only available to DataQuick subscribers. To become a DataQuick subscriber, call 888/604-DATA (3282).

"We believe this automated Internet service will be a respected staple of the insurance industry for years to come," says Mike Ela, Acxiom/DataQuick's business group leader. "Acxiom/DataQuick and Marshall & Swift have blended technological leadership, data compilation and an understanding of our customers' needs to bring a unique product to market that far exceeds anything available from our competitors."

DataQuick (www.dataquick.com), the nation's leading source of real estate information solutions for business professionals, is a brand of Acxiom Corporation (www.acxiom.com). Founded in 1969 and headquartered in Little Rock, AR, Acxiom Corporation provides a wide spectrum of data products, data integration services, mailing list services, modeling and analysis and information technology services, as well as data warehousing and decision support services, to major U.S. and international firms. Acxiom is a member of the Direct Marketing Association, the Individual Reference Services Group, and the Online Privacy Alliance. Acxiom supports the Fair Information Practices standards of these organizations.

With offices in Princeton, NJ and Los Angeles, CA, Marshall & Swift has been a leading publisher and source of building cost data for the insurance, construction and appraisal industries for more than 60 years.